Ads work best when they’re planned — not switched on in a panic.

In this episode, I walk you through how to think about your paid ads across the year, including:

• why ads don’t work instantly

• how seasonality affects what people buy (and when)

• when you should be testing offers instead of selling

• how to give platforms time to learn

• how to think about budget across different offers

This episode is for small business owners, social media managers, and ads managers who want ads to feel strategic, calm, and predictable and not reactive.

If you plan your ads, you plan your year.