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Why Facebook Ad Targeting Doesn’t Work Like It Used To
You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.
In this solo episode, I walk you through:
What actually changed with iOS 14+
Why old-school retargeting is barely functioning
What broad targeting really means (and why it works)
The shift from who you target to how you speak to them
📍 Ready to stop wasting budget?
Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/
Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial
View all episodes
By Vicki JakesYou’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.
In this solo episode, I walk you through:
What actually changed with iOS 14+
Why old-school retargeting is barely functioning
What broad targeting really means (and why it works)
The shift from who you target to how you speak to them
📍 Ready to stop wasting budget?
Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/
Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial