Marketing Made Social

Why Posting Every Day Isn’t a Strategy (Unless You’ve Got a Plan)


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Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social.

Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too.

In this episode, we dig into why frequency ≠ consistency, why volume-led content is old news, and how to start posting smarter with the time you’ve actually got.

🧠 You’ll learn:

  • What creators do that most businesses don’t

  • How to test your organic content before turning it into ads

  • A 3-part post formula: attract, nurture, sell


🎯 Want to know the posting tools I actually use and recommend?
DM me “tools” on Instagram @marketingmade.social and I’ll send you my go-to list.

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Marketing Made SocialBy Vicki Jakes