The podcast predicts the future of business in the age of advanced AI, introducing the concept of "cognicos"—companies structured like a brain, with an AI-powered core ("nucleus") and specialized functional units ("nodes"). Human roles shift to stewards, orchestrators, and leaders, focusing on oversight, AI integration, and strategic direction, respectively. The author Scott Belsky , emphasizes that the greatest value will accrue to those companies that successfully adopt this "cognico" model, and this transformation will significantly alter business models and human workforce structures. Finally, the podcast explores the convergence of sales, marketing, and support functions into a unified customer experience.