In this episode, Jessie and Angela discuss strategies for diversifying business offerings for small business owners who have moved beyond the initial growth phase. The conversation focuses on expanding product lines and services in a way that's logical and beneficial for existing customers. They emphasize the importance of using the established customer base to introduce new, complementary offers or services.

Key strategies discussed include collaboration with other service providers, developing add-ons, offering customization, and exploring niche markets. For example, a copywriter might collaborate with a designer to offer social media graphics and captions, or a web designer could offer a maintenance package post-website build. They also talk about the benefits of limited edition or seasonal offers, even for service-based businesses. The episode highlights the importance of enjoying the business process, having fun with it, and the opportunity to experiment with new ideas once a strong business foundation is established.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

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