Marketing Moms

In this final episode of the Marketing Moms podcast, Jessie and Angela reflect on their journey, the reasons for ending the podcast, and their future plans. They share anecdotes and lessons learned from their experiences, emphasizing the importance of doing things that aren't strictly productive by societal standards. They discuss embracing life's fullness, balancing work and family, and the value of community support. They read some notes from the community and get ready for new priorities t...

In this episode, Jessie and Angela discuss practical tips for protecting one's time amidst the demands of communication in today's fast-paced world. They emphasize the importance of setting boundaries, both in personal and business contexts, to ensure that individuals can dedicate time to their families, self-care, and hobbies. The conversation touches on the difficulty of maintaining boundaries with long-term clients, the benefits of setting designated times for checking emails and social me...

In this episode, Jessie and Angela discuss the complexities and benefits of business partnerships with friends, drawing parallels with family relationships and emphasizing the importance of clear expectations, open communication, and respecting each other's strengths and boundaries. They share their personal experiences of collaboration, highlighting the necessity of flexibility, mutual support, and setting priorities, especially when family is involved. Jessie and Angela stress the value of ...

In this episode, Jessie and Angela discuss the misconception that one's worth is tied to productivity, sharing personal stories and societal observations that challenge this notion. They emphasize the importance of recognizing self-worth beyond achievements and encourage a reevaluation of what defines success and happiness.**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the ...

In this episode, Jessie and Angela discuss leveraging technology for small businesses. They emphasize the importance of adapting to technological advancements to avoid failure, using examples like Blockbuster's downfall and the success of cloud computing and CRM software. They highlight the significance of having an online presence, utilizing e-commerce, automating routine tasks, and the critical role of data analysis and cybersecurity in modern business operations. They advocate for embracin...

In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additional income with minimal effort. Through real-life examples, they emphasize the benefits of leveraging existing relationships, audience sharing, and...

In this episode, Jessie and Angela focus on the importance and strategies of generating referrals for small businesses. They discuss various methods for obtaining referrals, such as providing excellent service, directly asking satisfied customers, leveraging social media, and networking. They also touch upon offering incentives for referrals, the value of partnering with complementary businesses, and the long-term benefits of building a referral-based business. The conversation highlights the...

In this episode, Jessie and Angela cover a comprehensive discussion on building a strong team within the context of small businesses and solopreneurship. They emphasize creating a positive workplace culture, fostering open communication, and recognizing and rewarding achievements. They also touch on promoting work-life balance, building diversity and inclusivity, and providing leadership and direction. Additionally, they discuss personal anecdotes related to client relationships, the importan...

In this episode, Jessie and Angela discuss strategies for client retention, emphasizing the importance of building and maintaining strong customer relationships. They outline several key tactics, including personalized service, loyalty programs, and regular communication with clients. The conversation highlights the significance of understanding customer needs and preferences to tailor services and offers accordingly. It also touches on the use of feedback to improve and innovate, as well as ...

In this episode, Jessie and Angela discuss the unrealistic expectations for constant growth in the mom entrepreneur space, especially in American culture. It critiques the pressure to achieve six or seven-figure incomes, emphasizing the importance of personal fulfillment and balance over financial success. They explore how these societal pressures conflict with the desire for a balanced life as a mom and business owner. They advocate for appreciating personal achievements and maintaining busi...