Marketing Moms

In this episode, Jessie and Angela dive into the crucial role of automation in online small businesses, particularly for solopreneurs. They emphasize the indispensability of social media and email marketing automation tools for tasks like posting and cart abandonment. The duo also advocates for automating customer reviews and surveys to streamline operations. They explore automation in inventory management, financial tasks, lead generation, analytics reporting, and even employee onboarding. The overarching theme is that automation not only simplifies tasks but also frees up valuable time for other money-making activities versus administrative tasks.

Resources:

• ClickFunnels: marketingmoms.co/clickfunnels (affiliate link) - This is the software we use for many of our website pages and email marketing!

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela discuss multitasking and how on the surface it seems like a good idea, but underneath it actually leads to decreased productivity, larger chance for errors, and burnout. Angela suggests time-blocking and scheduled message-checking, while Jessie recommends the Eisenhower Matrix for task prioritization. Both warn against overcommitting, as it leads to stress and inefficiency. They also discuss "admin time" and turning off notifications to maintain focus. The episode concludes with a conversation on mindfulness, advocating for "practical woo" techniques to improve focus.

FREE Balance Journal: https://www.marketingmomspodcast.com/balance

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela discuss common misconceptions about starting an online business, including unnecessary traditional practices like creating a business plan right away. They highlight the importance of understanding some aspects, like local laws, but stress that the overall process should be simple. They also emphasize that starting a business doesn't require expensive equipment or complex strategies, but fulfilling a need and having a payment method. They recommend slowing down and staying true to personal goals, suggesting books like "Company of One" and "Fix This Next" for guidance. Lastly, they promote the idea of having business besties for sharing ideas and support.

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz https://www.amazon.com/Fix-This-Next-Change-Business/dp/0593084411

Company Of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela chat about selecting the best social media platform for your business. It involves understanding your target audience and their online behavior. Platforms like Instagram and TikTok appeal to younger demographics, while LinkedIn caters to professionals, and Facebook has a broader reach. Experimentation and engagement analysis can help in refining the platform choice for your specific brand. Regional platforms and niche sites, such as Pinterest and Reddit, should also be considered depending on the business goals. Overall, aligning the platform with your audience's interests, age, and preferences is key to successful social media marketing, while selecting a platform that aligns with your own posting style. 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela chat about the unfortunate time Jessie fell for a scam and why scammers can be so convincing. Scammers possess a deep understanding of human psychology, enabling them to manipulate emotions like fear, greed, and compassion. They prepare thoroughly, often using genuine-looking materials and rehearsed scripts. Their tactics include impersonating authority figures and creating a false sense of urgency to bypass rational thinking. Modern technology further amplifies their reach and sophistication, allowing them to target vulnerable populations globally. To counteract scams, awareness, skepticism, and information-sharing are essential.

To hear how each of these scammy tactics can be turned into legit marketing tactics of legal and ethical businesses, be sure to join Marketing Moms Monthly at https://marketingmomsmonthly.com and hear part 2 of the conversation.

RESOURCES MENTIONED

https://reportfraud.ftc.gov/

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela chat about why finding the right niche is vital for standing out in a crowded market and how to align it with your strengths and passions. By conducting thorough market research, you can identify gaps and specific problems that need solutions. It's essential to validate the niche's profitability and test the concept with some trial runs. Continuously adapting based on feedback and market changes ensures this is something you can do for years to come. Ultimately, a well-chosen niche can be the key to business success and personal fulfillment.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Jessie and Angela had a discussion about the importance of child privacy on social media. They shared their strategies for preserving their children's privacy, such as checking with family members before posting photos and using stickers to obscure faces in images. They voiced concerns about the potentially permanent and uncontrollable nature of online content, especially in the context of AI technologies scraping images from the internet. They also highlighted the tension between sharing their maternal experiences and the possible impact on their children. Ultimately, they made it clear that whatever is best for you and your family doesn’t have to be what’s best for anyone else. 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

This week, Angela and Jessie discuss the realistic use of AI, highlighting its benefits for idea generation and practical tasks, while expressing concerns about its limitations and potential copyright issues. They discuss the importance of understanding new platforms and AI tools before using them extensively, referencing personal experiences with tools like GPT-3, DALL-E, Goblin Tools, and Reclaim. They suggest that specialized AI tools offer a more satisfying user experience compared to multi-purpose ones. They end by encouraging responsible use of AI and inviting their audience to share their experiences with AI.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela delve into the challenging yet essential aspects of understanding when it's time to shift gears and let go. They champion the concept that giving up can often be a strategic move rather than a defeat, reframing it as an act of bravery that's necessary to achieve greater success. They explore the signs that indicate a need for change, such as consistent lack of progress, the cost outweighing the benefits, or a detrimental impact on well-being. Emphasizing the importance of aligning personal values with one's pursuits, Jessie and Angela underscore the strength in recognizing and responding to the need for change, and how this strategic redirection can often be the key to unlocking new pathways to success.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode of the Marketing Moms podcast, Angela and Jessie discuss the idea of 'moving from your vision, not toward it,' something Jessie recently heard during the filming of the Get Your Revenge Body Challenge. They explore how this concept applies to a range of situations, from adopting healthier lifestyles to starting businesses. Jessie shares her experiences in embodying her roles, such as being a watercolor artist or a business owner, regardless of her skill level or business size. The hosts also discuss the importance of acting as if you are already in the role you aspire to, a concept supported by the book "Anti-Time Management" by Richie Norton. In addition, the hosts emphasize the importance of having a supportive network when striving to achieve your goals, and the need to fully commit without a backup plan to ensure success. They conclude by reiterating that your worth and ability aren't dependent on reaching a certain milestone but rather on embracing and embodying your vision from the onset.

Get Your Revenge Body Challenge: https://www.getyourrevengebody.com

Anti-Time Management by Richie Norton: https://marketingmoms.co/antitimemanagement

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co