Marketing Moms

In this podcast episode, Jessie and Angela answer some Q&As on topics related to small businesses and personal development. They start by discussing the ethics and legalities of using customer emails from Etsy for newsletters, emphasizing the importance of consent and compliance with privacy laws like GDPR. Angela suggests sending an opt-in invitation email as a solution. They then move on to discuss hiring practices for virtual assistants, with Jessie encouraging confidence in one's abilities despite lack of experience. Angela adds that some business owners prefer hiring newbies for training and cost benefits. The conversation shifts to creating passive income streams, where Jessie suggests digital products like checklists or templates. Finally, they address the need for accountability in project management, recognizing that a lack of motivation might indicate deeper issues like burnout or disinterest in certain aspects of the work. They conclude by encouraging reflection and seeking help when needed.

Resources:
FREE TRAINING: "How Service Providers Can Use Sales Funnels & Digital Products To Scale Their Business WITHOUT Becoming An Agency" - https://www.marketingmomspodcast.com/scale

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Angela and Jessie talk about managing holiday shopping, particularly around Black Friday and Cyber Monday. They recommend using email filters, creating a special folder for Black Friday deals, and having separate email accounts to keep promotions organized. They also suggest using a Christmas gift list app to track gifts, budgets, and avoid gift repetition. Discussing shopping strategies, they prefer online deals to avoid crowds, with Jessie opting for Black Friday over Cyber Monday for convenience. They mention the importance of supporting local businesses on Small Business Saturday despite their preference for online shopping to avoid in-store chaos.

RESOURCES:
- Christmas Gift Tracking App: https://apps.apple.com/us/app/christmas-gift-list-tracker/id1444504033

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela explore the impact of perception on reactions, relationships, and decision-making in their podcast. Drawing from Stephen R. Covey's work, they discuss how understanding others' backgrounds can shift one's views significantly. Angela ties this to parenting, emphasizing the importance of perspective-taking. They cover both the benefits and pitfalls of perception, from empowering one to learn from failures to the risks of overconfidence and complacency. The conversation also touches on red flags in relationships and teaching resilience to kids, ultimately highlighting the complexities and importance of perception in various life scenarios.

RESOURCES:
The 7 Habits of Highly Effective People by Stephen R. Covey

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela chat about the benefits and limitations of various project management systems like Asana, Trello, Amazing Marvin and ClickUp. The key points include the importance of real-time tracking, which Jessie finds valuable for resource allocation and task management. Angela highlights the limitations of her system, Amazing Marvin, which is not designed for team collaboration. Both agree that customizable features in project management systems are important, not just for individual preferences but also for team collaboration. They also touch on the value of software integration with tools like Slack and the necessity to think about scalability and future needs when choosing a platform. They agree that customization options in views, tasks, and workflow stages can make these systems adaptable to different needs within a team.

Be sure to check out Marketing Moms Monthly for a more in-depth conversation about specific project management systems. Here are a few mentioned in today's episode:

• ClickUp
• Trello
• Asana
• Airtable

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this podcast episode, Jessie and Angela discuss the challenges and potential benefits of structured journaling and goal-setting for busy moms. They critique a one-page productivity planner by high-performance coach Brendan Burchard, questioning its practicality for moms who have limited time. The episode explores the psychology behind such productivity methods and suggests that they may not be one-size-fits-all solutions. They advocate for more flexible, personalized approaches, such as focusing on one question per day or using visual reminders to prompt reflection. Overall, the episode emphasizes the importance of realistic and forgiving methods for busy moms to manage their lives without feeling overwhelmed or inadequate.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Angela and Jessie tackle the complexities of having a morning routine as busy moms. While they each have inadvertently formed daily habits, they discuss the pros and cons of a strict morning routine. Angela talks about the challenges of rigidity, and Jessie shares how a new puppy has changed her routine. They agree that a one-size-fits-all approach doesn't work and highlight the importance of flexibility, suggesting a balanced checklist of priorities might be more beneficial. For a more in-depth discussion, join their Marketing Moms Monthly membership where they discuss specific morning routines and examples for implementing priorities for busy moms.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela discuss 8 specific tips for running a successful flash sale. They stress the importance of having clear goals to evaluate the sale’s success, promoting across several communication channels, and not discounting so much it hurts profits. They also discuss making sure your checkout process can handle the increased traffic, having additional support ready during the sale for increased customer service issues, and making sure you keep everything as simple as possible for yourself and your customers. Overall, running a successful flash sale can help boost leads and move product, but it also takes some time and preparation to run as smoothly as possible.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela discuss the importance of making the ordinary extraordinary in marketing. They share a story about how Harry Houdini's dramatic public stunts made him more memorable than his equally skilled brother, Hardeen. Jessie emphasizes the value of going the extra mile in your marketing efforts, not just doing the same as everyone else. They also talk about the importance of authenticity in connecting with your audience. Angela highlights that even though there are thousands of similar service providers, each has a unique style and way of doing things that can attract a particular customer base. Both agree that not everyone will resonate with your brand, and that's okay. The conversation also covers how different brands create unique perceptions through their marketing, even if they sell similar products.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela focus on effective remote team management, highlighting the need for clear communication and regular check-ins. Jessie leverages her online education expertise to stress the importance of teaching SOPs and setting expectations. Both agree that digital tools like Slack or Microsoft Teams are vital for streamlined communication and project management. They advocate for video meetings to foster team culture and prevent tone misinterpretation, common in text-only exchanges. Emphasizing results over clocked time, they discuss the need for trust, autonomy, and adaptability, while also considering logistical issues like time zones and resource allocation.

RESOURCES MENTIONED:

• Ep. 35 - Marketing Moms Talk: Freelancer vs Employee
• Ep. 8 - Marketing Moms Talk: Project Management Systems at Work

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela discuss the importance of seasonal marketing for small businesses. They stress that seasonal marketing is not just for big retailers; even small business owners should plan ahead for events like Black Friday. They advocate for using seasonal elements in social media posts and website headers to indicate that the business is current and relevant. Jessie and Angela also mention that seasonal marketing makes businesses feel more personal and connected to their audience. Finally, they suggest the idea of collaborating with other businesses for seasonal events or promotions, either in person or online.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co