Marketing Moms

This week, Angela and Jessie tackle several topics pertinent to working parents and entrepreneurs. They advise setting boundaries for client calls and scheduling family time, recommending communication with extended family for planned playdates. The hosts highlight solving known problems and gradually developing skills when starting a business, citing affiliate marketing as a potential path, though it requires robust social media or blog activity. Parenting strategies such as personalized morning routines for children and creating calm environments are emphasized, along with warming up inactive email lists via relationship-building emails for effective list management. 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Kara Charron, a successful entrepreneur, shares her inspiring story of overcoming personal and professional setbacks with podcast hosts Jessie and Angela. Having built a multimillion-dollar business, lost it all, and then rebuilt it, Kara speaks candidly about her journey. As a mother, she juggled her responsibilities and faced the burnout from working and being a mother. When her business came crashing down, Kara and her family moved from their luxurious mansion to a small house in a town, representing a new beginning. Despite having to file for bankruptcy and face debt, she recalls the support from her husband who highlighted the importance of their family above all. Using this period as an opportunity for personal growth and reconnection with her children, Kara turned her life around by investing in personal development and learning more about internet marketing. She successfully navigated the challenges and mindset blocks that came her way and emerged stronger, ready to guide other entrepreneurs on a similar path.

To learn more about Kara, visit https://karacharron.com/ and be sure to grab her gratitude journal at https://beethebestyoujournal.com/ 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

Social media has fundamentally reshaped the digital landscape, creating unique channels for businesses to connect and engage with their potential customers. This digital transformation was the key topic in this week’s episode, where Jessie and Angela highlighted the importance of authenticity and personal connection, beyond strategic content planning. They recommend various strategies such as sharing behind-the-scenes insights, customer testimonials, local vendor spotlights, and industry insights. Other ideas include hosting Q&A sessions, sharing roundups of industry-related resources, and charity initiatives. Businesses should also focus on celebrating company milestones, promoting local events, and sharing user experiences or case studies. Seasonal and comparison content, personal stories, employees' achievements, product usage tips, and company mission statements were also suggested to enhance audience engagement. They underline that fostering genuine connections with the audience is key, achieved through building trust and familiarity, not just promoting products or services.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela discuss the misconception of partnerships being a fifty-fifty effort. They explore the idea that in any form of partnership—marital, professional, or parental—energy investment, kindness, and patience aren't always evenly distributed. One party might only be able to contribute 20% some days, which necessitates the other to cover the remaining 80%. They recognize the importance of open communication to quantify where each partner stands in their capacity to contribute. This honesty allows both parties to adjust their expectations and strategies accordingly. Moreover, they note that this understanding could be applied to various relationships, including those with children, who have varying energy levels and capacities. They conclude by challenging listeners to consider this concept in their own relationships and observe any changes in attitudes and dynamics.

Instagram accounts noted on the show:
Tim Ferris's interview with Brené Brown: https://www.instagram.com/p/CtHIjTXg5Bp/

@TimFerriss - https://www.instagram.com/timferriss/
@BreneBrown - https://www.instagram.com/brenebrown/

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In their discussion on productivity profiles, Jessie and Angela explore the concepts of procrastination, precrastination, and perfectionism, using personal experiences and concepts from the book "Anti-Time Management" by Richie Norton. They break down each profile: a procrastinator delays tasks, precrastinators act immediately due to anxiousness, and perfectionists use avoidance because they fear imperfect results. While recognizing their own tendencies towards procrastination and perfectionism, the hosts suggest that no profile is inherently negative. Instead, they propose that each can be harnessed effectively: procrastinators can set personal deadlines, precrastinators can create start-time rules once they have all the necessary information, and perfectionists can learn to accept "done" instead of "perfect". The hosts also highlight the benefits of accountability and project management tools to improve productivity, regardless of one's default profile.

RESOURCES:

“Anti-Time Management” by Richie Norton

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela discuss recognizing, confronting, and managing burnout, emphasizing the importance of accepting burnout rather than being in denial. They explore the misconception that burnout exclusively results from being overly busy or overcommitted, highlighting that even in quieter times, feelings of burnout can emerge unexpectedly. Practical strategies to prevent burnout include ensuring basic self-care, prioritizing mental health through activities like reading or watching TV, setting boundaries in personal and work relationships, effectively managing workload, taking breaks, and reassessing one's lifestyle. They encourage seeking professional help if feelings of burnout become overwhelming and prolonged and chat about the importance of modeling good mental health strategies for children.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela shared a relatable discussion on the struggles of managing a busy family's schedule during the transition into summer and the complications that come with it. They featured an interview with a special guest, Jazmin, a member of their Marketing Moms Monthly community. Jazmin, a mom of 6, provided insight into how she organizes her family's schedule, highlighting the use of the Cozi scheduling app. Angela added her personal experience with the Cozi app, chatting about its features including color coding and grocery list sections. They acknowledged the challenge of getting all family members on board with a new system like Cozi, but agreed it can be a game-changer, especially with older children. 

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela chat about different strategies and opportunities for making an extra $1000 per month. They explore options such as freelance work, where individuals with skills in writing, graphic design, or web development can offer their services on platforms like Upwork, Fiverr, or Freelancer. They also discussed virtual assistant work, online tutoring, creating online courses, and offering coaching services. Another avenue they explored was selling products on platforms like Amazon or eBay, either by setting up an online store or selling items for a commission at garage sales. They also considered affiliate marketing, renting out a spare room on Airbnb, pet sitting or dog walking services, delivery driving, and yard work. With a wide range of possibilities, Jessie and Angela aimed to provide practical advice and insights on how to generate additional income.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela reflect on the 10 hard lessons they learned from hosting 100 podcast episodes. Everything from acknowledging tech issues WILL occur (and then having several happen during this episode’s recording) to how they are role models not just for their listeners, but for their children as well. Join in as they chat about unexpected challenges and necessary growth opportunities.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co

In this episode, Jessie and Angela chat about the phrase “those who can’t do, teach” and how it suggests teaching is a fallback for those who don’t have the skills to do something. However, this statement is a lie. Jessie and Angela share their two cents on this statement and explain teaching requires skill, knowledge, and expertise on a topic. In fact, the “those who can’t do, teach” phrase is just a means of putting others down, and has no basis in fact at all. This episode is a pep talk to ignore those that try to put you down, and if you have a passion and message to share with the world, you are most certainly qualified to do so.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela

• Say hello on Instagram! @marketingmomspodcast
• Snag the FREE Balance Journal at marketingmomspodcast.com/balance
• Grab the Marketing Moms book marketingmomsbook.com
• Check out past episodes at marketingmoms.co