Creative x Tech

In this episode of Creative x Tech, host Dan Mouradian sits down with Raj Muhar, former AI product leader at Amazon and Innovid, to discuss the evolution of creative AI, the importance of human collaboration, and how AI could fundamentally change the way organizations work. Raj reflects on her career journey from building measurement and data products at Nielsen and Innovid to helping develop Amazon's AI Creative Studio, sharing how her experience in analytics shaped her approach to generative and agentic AI. Looking ahead, she shares her vision for more connected AI workflows and her plans to launch a startup focused on rethinking how organizations operate when humans and AI agents work together.

In this episode, you'll learn:

• How Raj's experience in measurement and analytics led her to building creative AI products
• Why emotional resonance and cultural relevance are difficult to measure with AI
• How human judgment, critical thinking, and empathy become more valuable as AI advances
• Why organizations need better ways to connect AI tools, agents, and existing workflows
• How multimodal AI and contextual intelligence could reshape creative collaboration
• What the future of work could look like when humans and AI agents operate as teammates

In this episode of Creative x Tech, Chief Creative Officer Walt Geer discusses creativity, technology, disruption, and what it takes to keep pushing boundaries throughout your career. Walt shares why he pursues new challenges, builds meaningful work, and continues making an impact rather than becoming comfortable with past success. The conversation explores his commitment to mentoring the next generation and creating a more inclusive advertising industry, as well as why he believes success should be measured by the impact you leave behind rather than titles, awards, or recognition. Walt also challenges the industry to rethink digital advertising experiences, arguing that reaching the right person is only valuable if the creative actually makes an impression. Looking ahead, he discusses how data, AI, voice, wearables, and real-time context could create more relevant brand experiences, while emphasizing that technology still needs human creativity and emotional storytelling to truly resonate.

In this episode of Creative x Tech, host Dan Mouradian of Innovid sits down with Devon Taylor, SVP of Gaming Strategy at Klick Health, to break down why gaming is the ultimate medium for human engagement. They explore how brand marketers can move past outdated gaming stereotypes to build meaningful, long-term consumer equity.

• Gaming Beyond the Channel: Why gaming should be treated as an essential engagement tool—not just a niche media buy.
• Busting Advertiser Myths: Overcoming common misconceptions about cost, restrictive target demographics, and rigid format types.
• The Game Design Feedback Loop: What advertisers can adopt from game design agency, character development, and value exchange.
• AI & Conversational NPCs: How artificial intelligence is transforming non-playable characters and solving real-world healthcare challenges like treatment adherence.
• Modden 26 Case Study: The story behind Klick Health’s Cannes-submitted Madden NFL mod, developed alongside the Derek Sheeley Foundation to educate players on concussion symptoms.

In this episode of Creative x Tech, Caroline Levere, SVP, Performance Creator of New Engen, discusses how brands can scale creator content programs while maintaining true authenticity. She shares insights on the common mistakes brands make with rigid guidelines and how different demographics view generative creative content. The conversation also explores the fluctuating pendulum of AI adoption in the creator economy and explains why human discernment remains irreplaceable.