Creatives Grab Coffee

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcomed by Maddy O'Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.

Timestamps:

00:00 - Intros

04:26 - Bringing together an international team of talent

06:40 - Vetting your talent

08:58 - What to look for in talent

10:14 - Budgeting is similar all throughout the world

11:07 - 15s ad storytelling is so key 1

4:48 - You can’t hire solely based on reels

18:25 - Cheap isn’t always better

20:10 - DP Tips and Red Flags

25:01 - Social Media Ad Tips and Info

33:30 - Adapting your content to TikTok

40:10 - Learning about and preparing for VR & FB Metaverse

43:10 - Don’t give your audience too many steps to view your content

44:00 - Future of VR and Video

50:01 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/lapse-productions-blog/

Subscribe and follow for future episodes!

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcome by Sasha from August Media. August media is a boutique digital agency that covers everything from content production, management and design.

Timestamps:

00:00 - Intros 10:26 - Ongoing improvements in your processes

14:36 - Metrics are Key

24:07 - Developing client relationships by providing multiple services

29:42 - Identifying your customers

31:45 - Different clients have different needs

37:11 - Identifying bottlenecks

41:41 - Communicate and set expectations with clients

50:10 - Providing a good experience

53:44 - Project management using Slack and Frame.io

57:54 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/ #videography

#videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Brett Connors from Light Factory, a video production company based out of Calgary that focuses on creating video for brands and arts.

TIMESTAMPS:

00:00 - Intros

07:46 - important systems

10:45 - business audit

15:10 - Team Structure

17:32 - Co-directing

29:42 - Tik Tok

35:50 - Social media variations

37:50 - Attention spans

42:20 - Branded docs

47:25 - Outro

To view the post for this episode, visit: https://www.lapseproductions.com/benefits-of-codirecting-creatives-grab-coffee-29/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Amy Mantyka from Play Creative, a Saskatchewan-based commercial video production company with a studio in the heart of Regina’s historic warehouse district. Whether they’re creating content with local clients or shooting around the world, they look at every project from a creative, collaborative, and strategic vantage point.

TIMESTAMPS:

00:00 - Intro / Scalability

00:09 - Sharing workloads / Collaborating together

00:22 - Getting asked how you work 00:26 - Importance of Pre-Production / Going with the flow

00:32 - Breaking your own rules

00:36 - Viewer questions: How do you deal with difficult clients?

00:49 - Working with an ad agency

00:54 - Charging for revisions

To view the post for this episode, visit: https://www.lapseproductions.com/scalability-collaborating-production-creatives-grab-coffee-28/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're joined by Geoff Livingston from Noravera, a video production company based out of Vancouver, B.C.. His video production company focuses on creating beautiful, emotional and engaging stories.

TIMESTAMPS:

00:00 - Intro + Slow/fast season/growing organically

11:30 - growing the team / team structure

24:00 - Client discovery / ROI / Time spent on client work / Pre-Production

30:00 - Partnerships / Creative Differences

40:25 - Buying out your partner / Future Plans / Shying away from retainer projects 46:45 - New marketing initiatives

To view the post for this episode, visit: https://www.lapseproductions.com/how-to-grow-organically-creatives-grab-coffee-27/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we're going to do a 10 episode recap (Episode 15-25).

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

This weeks guest is Trevor Hnatowich and Scott Anderson from Enjoy Creative. Enjoy Creative is a video production company based in Winnipeg, Manitoba, Canada. They are passionate about helping brands use video to overcome challenges and achieve outstanding results.

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Jeff Bradshaw from V Strategies Inc. V Strategies Inc is a Calgary (Alberta, Canada) based Video Production Company that has been operating for over 25 years. They provide their clients with a combination of outstanding creative, innovative solutions, first class service and a results driven video product.

To view the post for this episode, visit: https://www.lapseproductions.com/providing-strategic-video-creatives-grab-coffee-24/

Timestamps:

00:00-11:06 - Intros

11:07-15:27 - Shift in production companies approach clients

15:28-20:43 - walking the fine line between being a production company and a marketing agency

20:44-26:57 - Clients that want to be cheap / Live-streaming

26:58-29:32 - V Strategies target market

29:33-37:15 - Video Sales Process

37:16-49:17 - Team size / The transition production owners will need to make as their business evolves

49:18-54:22 - Challenges faced

54:23- - things you would do differently if you could go back in time / Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

#videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Jon Corbin from Corbin Visual. Corbin Visual is a full-service video production company and content lab that helps brands figure out what they need while providing creative tools to help them speak "social" and convey cultural relevance.

To view the post for this episode, visit: https://www.lapseproductions.com/personal-branding-creatives-grab-coffee-23/

Timestamps:

00:00-11:33 - Intro (catch up / followup since 2020 / pandemic stuff)

11:34-15:35 - being wary of hiring more staff because of covid, team structure for production companies

15:36-29:21 - Personal Branding

29:22-48:23 - The Influencer Project, making time for personal branding

48:24 - Outro

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Matthew Collings from Capture the Moment Media. Capture the Moment Media is a full service video production company proudly headquartered in Vancouver and Victoria, BC. They collaborate with brands to distill the essence of their story, and communicate it in a way that honours their uniqueness and inspires the viewer to learn more.

To view the post for this episode, visit: https://www.lapseproductions.com/results-videos-passion-projects-creatives-grab-coffee-22/

To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/

Subscribe and follow for future episodes!

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

Instagram: @lapseproductions https://www.instagram.com/lapseproductions/