As Bittercube's founder Ira Koplowitz explains, bitters are the spice rack of your bar. And as liquid spices, maybe for your entire home! In this episode, Adam and Steve dig into how a unique experience and lots of travel inspired the creation of Bittercube. Along with Ira, they also explore the role of cocktails in building human connection and how Bittercube evolved from sharing with friends to making bitters for more than 500,000 cocktails (and that's just ONE order)! Oh, Ira also finally answers the one questions he's always asked!! Whether you're an aficionado or just getting started in drink-making, we've got you covered in this one. For more on Bittercube and to get in on their NEW subscription service, visit www.bittercube.com.