Creativity: Flow and the Psychology of Discovery and Invention is a thought-provoking book that has studied 91 innovators, including 14 Nobel Prize winners, for 30 years. Based on these excellent innovators’ working style, personality traits, and thinking patterns, the author reveals the deep potential of the human mind and proves that creativity is the result of continuous investment in attention. Additionally, the author finds ways for ordinary people to cultivate their creativity, thereby enriching their lives both culturally and in quality.