In this episode of Creativity Boosters, Dinko and Nikhil explore the role of creativity in driving innovation in organizations. They begin by discussing the importance of attracting and retaining creative talent, and the benefits it can bring to an organization.

The hosts then turn their attention to real-life examples from companies like Google, and discuss the various strategies and practices these companies have implemented to recruit *smart creatives*.

Next, the hosts discuss how to identify and evaluate creative job candidates according to academia. They delve into the various theories and models of creativity, and how they can be applied in the hiring process to identify individuals who are adept at business creativity.

In conclusion, the hosts discuss the potential benefits of creativity as a competitive advantage, and how organizations can use it to drive innovation and growth in the modern business landscape.

Tune in to Creativity Boosters, and let's boost your organization's creativity together.

Time stamps:

(00:00) - Creativity as a competitive advantage

(09:00) - Link between being late and being creative

(11:00) - Are you a procrastinator or are you just reflecting on non linear solutions to the task at hand

(12:00) - Questions to identify a creative candidate

(15:00) - Benefit of having creative candidates

(19:57) - Being bold enough to try new things

(21:52) - Creative traits to look for in candidates

(22:45) - How do to measure business creativity through tests

(23:36) - Creative traits according to academia

(39:19) - 6 indicators of creativity - testing for creativity

In this episode we sit down with renowned professor Christan Byrge and ask him any and everything regarding innovation, creativity and if some animals are more creative than others.

Key takeaways include:

- Value of taking "low cognitive pauses"

- Creative confidence is key to develop innovative solutions

- Windows of opportunity... the magical place where ideas are shared

- The competences you need to become more creative

Enjoy!

In this episode expect to learn how innovation has fuelled (pun very much intended) the sport of Le Mans, which attributes are necessary for athletes and for high performers in your organization to jump higher and present ideas that stick the landing.

We also dive into the different innovation approaches and what that means for your approach in the next company brainstorming session.

In the episode, our Creativity Boosters dive deep into what baby strollers and airplane design can tell us about innovation.

They offer some practical advice on how to implement "idea combination" as a fixed element in all your innovation sprints.

And most importantly, you get to learn who the Creativity Boosters really are.

So exciting!