Creativity isn’t always the flex you think it is.

In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners.

We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work.

If you’ve ever wondered why your “pretty” brand or website isn’t converting or what separates a good designer from a strategic one, this conversation will change how you think about creativity in business.

👉 In This Episode, You’ll Learn:

• The key difference between art and design (and why it matters for your brand)
• Why design is data-informed creativity, not just self-expression
• How great design blends strategy, psychology, and marketing to drive results
• What questions to ask when hiring a brand designer so you choose the right one
• How to build a brand that’s timeless, strategic, and aligned with your goals

🎧 Tune in if you’re tired of “trendy” design advice and want a brand that actually works for your business... not one that just looks good on Instagram.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤