Are we focusing too much on sales in real estate marketing while overlooking the backbone of the business—property management? In this episode of Creativity That Converts, I chat with Dee Martin, Director and Licensee in Charge at River, and head of their property management team.

Dee shares her passion for property management, the challenges her team faces, and how smart video marketing can support their work, build trust with landlords and tenants, and create long-term relationships. Whether you’re a property manager, agency leader, or part of a real estate team, this episode highlights why showcasing property management isn’t just nice to have—it’s essential for long-term business success.

🎧 Listen to the full episode here: [Insert link]

Key Takeaways / Show Notes:

• Why property management is often overlooked in marketing and why that needs to change

• The daily challenges property managers face, from tricky tenants to high expectations from landlords

• How personal profiles and video marketing help showcase the role and impact of property managers

• Practical video touchpoints for tenants and landlords to build trust and transparency

• Using video to save time and create a library of resources for FAQs

• The importance of consistency and polish in marketing without overextending budgets
  

“Property management is the backbone of your business. It’s the consistency that drives long-term success, and the people in this team deserve recognition for the resilience and expertise they bring every day.” – Dee Martin