What if your real estate marketing wasn’t just about polished scripts or high-production visuals, but about showing people the real, human version of you?

In this episode of Creativity That Converts, we dive into authenticity, relatability, and why the agents who are winning right now are the ones willing to show who they really are on camera. Gone are the days when perfectly staged content was enough. Today, people want real conversations, real emotions, and real humans.

I chat with Lisa Dixon, one of the most genuine and resilient agents I’ve worked with. Lisa has built a strong personal brand by embracing video, taking creative risks, and being open about the real stories behind the properties she sells. Her willingness to show vulnerability, talk about difficult topics, and stay true to who she is has been a major driver of her success.

“There’s less and less these days that are that authentic self. You have to be you. You have to be real.” — Lisa Dixon

We explore:

• Why authenticity outperforms AI-generated, over-produced content

• How Lisa uses video to strengthen relationships and build trust

• Why emotional storytelling works better than property-only scripts

• How lifestyle, location, and personal context elevate real estate videos

• The power of talking about tough topics buyers and sellers actually face

• Why profile videos and lifestyle content matter more than ever

• How showing your real personality becomes your biggest differentiator
  

Lisa also shares how leaning into human connection has changed her business, improved her visibility, and helped her grow a stronger personal brand that clients genuinely relate to.

#CreativityThatConverts #RealEstateMarketing #VideoMarketing #AuthenticBranding #ClintRanse

What if the biggest opportunity in real estate video marketing wasn’t a new trend or tool, but simply more women stepping forward, owning their voice, and getting on camera with confidence?

Video is no longer optional. It’s one of the most powerful ways to build trust, tell stories, and connect with your community. But for many women in real estate, hitting record still feels confronting. In this episode, we unpack why that is—and how to overcome it.

I sit down with Nicole Kelly from Presence, fresh off the stage at Complete Leader, to dive deeper into the message she shared: encouraging more women to step up, speak up, and show up—both on stage and on video.

Nicole shares her own journey of starting to create more piece-to-camera content, why so many women still hesitate with video, and how we can change that by simplifying the process and focusing on authentic storytelling.

“Women sell real estate really well… but there needs to be more of us on video, telling the story about the property and leading with trust.” — Nicole Kelly

We explore:

• Why so many women avoid video—and how to build confidence

• How to approach video like you’re “FaceTiming your nan”

• Why women are often more trusted by clients and how video amplifies that

• The role of storytelling in real estate and who is best positioned to tell it

• Nicole’s challenge to women in the industry to get on more stages

• How small steps—selfies, short clips, casual videos—build long-term confidence

• Why the future of real estate marketing needs more female voices
  

Nicole also shares what she believes the industry needs next: more women leading conversations, more authenticity on camera, and more agents using video to truly connect with their market.

What if your real estate marketing wasn’t just about flashy property photos or trying to get attention, but instead about creating videos that truly tell the story, connect with buyers, and position your team as experts?

Video is no longer optional. We live in a screen-first world where attention is short and competition is high. Simply posting content without strategy may get eyeballs, but it won’t convert. If your video marketing has been sitting on your “should probably do it one day” list, this episode will show you how to use it strategically to educate, engage, and inspire your audience.

I chat with Chris Henry, Principal at River Realty, who shares insights from pioneering video marketing in real estate. Chris explains how to create videos that go beyond showcasing a property—they tell a story, capture emotion, and highlight lifestyle, helping clients connect with the homes and the people behind them.

“When you’re shooting video, you’re documenting moments that can shape your business and connect people to properties in ways photos never can.” — Chris Henry

We explore:

• How Chris discovered the power of video marketing and why storytelling matters more than flashy production.

• The shift from overproduced property videos to authentic, interview-style content that resonates with audiences.

• How capturing staff and vendor stories can provide insights into your business and strengthen client relationships.

• The importance of training agents to be confident in front of the camera and observant in capturing what really matters.

• Systems Chris uses to maintain high-quality video production while producing 15–20 property videos a month.

• How genuine storytelling in video helps connect the right buyers to the right properties.

• Lessons learned about balancing creativity, efficiency, and authenticity in real estate marketing.

Chris also shares examples of River Realty videos that went beyond property marketing, demonstrating how content can document real experiences, capture emotion, and ultimately drive results.

What if your real estate marketing wasn’t just about getting attention but about creating content that connects, converts, and stands out in a sea of sameness?

In this episode, we explore how agents can combine creativity, data, and technology to elevate their marketing. From brand identity to AI-driven insights, Troy McLennan shares what’s working (and what’s not) when it comes to building awareness and trust online.

I chat with Troy McLennan, Director of Envoque Property, who’s known for one of the most eye-catching real estate rebrands in the industry. Troy talks about the power of user awareness, content design, and how to use video, AI, and social strategy to stand out without losing authenticity.

We explore:

• How boutique brands are leading the way in creative marketing

• Why simple visual psychology still matters when it comes to stopping the scroll

• How to balance brand awareness with content that actually converts

• The real role of AI in marketing — research vs. automation

• Why understanding your audience is still your biggest advantage

• How conversational content will shape the future of SEO and discovery

• What agents can do now to future-proof their brand in the AI era

  
  

Troy also shares practical insights on how agents can use video, storytelling, and audience strategy to attract the right clients, strengthen their brand, and stay human in a world moving faster than ever.

What if your real estate marketing wasn’t just about creating content for attention, but about building trust, connection, and long-term influence?

In this episode, we explore how authenticity, speed, and structure can help agents stand out in a crowded digital space. From user-generated content to AI-powered tools, the rules of engagement are changing — and the agents who adapt fastest are the ones who win.

I chat with Mark Kentwell, founder of PRD Presence and host of The Flow Zone Podcast, who shares his approach to creating meaningful content that not only attracts attention but holds it. He talks about how to communicate value in a way that feels genuine, strategic, and scalable for every agent or brand.

“It’s more important than ever to be authentically yourself so that you can find a tribe of people who resonate with you and build trust — because once that trust is there, everything else becomes a natural continuation.”
— Mark Kentwell

We explore:

• Why authentic, unfiltered content is outperforming overproduced videos

• How to create structure and rhythm in your content without losing your personality

• The shift from attention to retention and why connection matters most

• How AI and conversational search are transforming real estate marketing

• Why niching your brand creates more opportunities, not fewer

• The importance of speed and consistency in today’s content environment

• How to turn your expertise into content that educates and converts

  
  

Mark also shares examples from agents who are leading the way in content-driven growth, showing how strategic video marketing can elevate your brand, generate leads, and strengthen client relationships.

Are we focusing too much on sales in real estate marketing while overlooking the backbone of the business—property management? In this episode of Creativity That Converts, I chat with Dee Martin, Director and Licensee in Charge at River, and head of their property management team.

Dee shares her passion for property management, the challenges her team faces, and how smart video marketing can support their work, build trust with landlords and tenants, and create long-term relationships. Whether you’re a property manager, agency leader, or part of a real estate team, this episode highlights why showcasing property management isn’t just nice to have—it’s essential for long-term business success.

🎧 Listen to the full episode here: [Insert link]

Key Takeaways / Show Notes:

• Why property management is often overlooked in marketing and why that needs to change

• The daily challenges property managers face, from tricky tenants to high expectations from landlords

• How personal profiles and video marketing help showcase the role and impact of property managers

• Practical video touchpoints for tenants and landlords to build trust and transparency

• Using video to save time and create a library of resources for FAQs

• The importance of consistency and polish in marketing without overextending budgets
  

“Property management is the backbone of your business. It’s the consistency that drives long-term success, and the people in this team deserve recognition for the resilience and expertise they bring every day.” – Dee Martin

Season 3 of Creativity That Converts has officially arrived!

In this episode, Clint Ranse sits down with real estate educator and leader Lee Woodward to unpack why being seen isn’t enough—and how the true power of video lies in being understood.

If your content gets views but doesn’t lead to real connections or conversions, this conversation will change the way you approach video marketing.

💡 What you’ll learn:
• Why being understood matters more than being seen
• How educational videos can save time and improve client communication
• The difference between ego content and info content
• Real examples of agents and property managers using video to convert

🎧 Listen now and discover how to create videos that don’t just attract attention—they convert.

#CreativityThatConverts #RealEstateMarketing #VideoMarketing #PropertyManagement #LeeWoodward

Consistency is what turns all the strategies we’ve covered this season into results that last. In this finale, Clint Ranse explains how batching content allows you to stay visible, relevant, and trusted — even during your busiest months.

Whether you’re posting on social, creating videos, or writing blogs, this episode gives you the framework to show up consistently and build trust with your audience.

“If your AI tools are making you sound like every other agent, you’re using them wrong.”

In Episode 5 of Creativity That Converts, Clint Ranse dives into how to use AI as your assistant, not your replacement.

Discover how to:

✅ Speed up research, drafting, and outlining

✅ Avoid sounding like a cookie-cutter template

✅ Keep your voice, insights, and trust at the core

Listen to AI That Amplifies: Staying Human in a Digital World now.

“If your social media is getting attention but your search content is a ghost town, you’re building a bridge to nowhere.”

In this episode, Clint Ranse dives into the exact strategies agents can use to connect social content with search content — turning short-term engagement into long-term trust and authority. Learn how to create teasers for social, link them to in-depth videos, and build a content rhythm that positions you as the go-to expert.

🔗 Download the Social-to-Search Content Map: Social-to-Search Content Map