What if your real estate marketing wasn’t just about polished scripts or high-production visuals, but about showing people the real, human version of you?

In this episode of Creativity That Converts, we dive into authenticity, relatability, and why the agents who are winning right now are the ones willing to show who they really are on camera. Gone are the days when perfectly staged content was enough. Today, people want real conversations, real emotions, and real humans.

I chat with Lisa Dixon, one of the most genuine and resilient agents I’ve worked with. Lisa has built a strong personal brand by embracing video, taking creative risks, and being open about the real stories behind the properties she sells. Her willingness to show vulnerability, talk about difficult topics, and stay true to who she is has been a major driver of her success.

“There’s less and less these days that are that authentic self. You have to be you. You have to be real.” — Lisa Dixon

We explore:

• Why authenticity outperforms AI-generated, over-produced content

• How Lisa uses video to strengthen relationships and build trust

• Why emotional storytelling works better than property-only scripts

• How lifestyle, location, and personal context elevate real estate videos

• The power of talking about tough topics buyers and sellers actually face

• Why profile videos and lifestyle content matter more than ever

• How showing your real personality becomes your biggest differentiator
  

Lisa also shares how leaning into human connection has changed her business, improved her visibility, and helped her grow a stronger personal brand that clients genuinely relate to.

#CreativityThatConverts #RealEstateMarketing #VideoMarketing #AuthenticBranding #ClintRanse