What if your real estate marketing wasn’t just about getting attention but about creating content that connects, converts, and stands out in a sea of sameness?

In this episode, we explore how agents can combine creativity, data, and technology to elevate their marketing. From brand identity to AI-driven insights, Troy McLennan shares what’s working (and what’s not) when it comes to building awareness and trust online.

I chat with Troy McLennan, Director of Envoque Property, who’s known for one of the most eye-catching real estate rebrands in the industry. Troy talks about the power of user awareness, content design, and how to use video, AI, and social strategy to stand out without losing authenticity.

We explore:

• How boutique brands are leading the way in creative marketing

• Why simple visual psychology still matters when it comes to stopping the scroll

• How to balance brand awareness with content that actually converts

• The real role of AI in marketing — research vs. automation

• Why understanding your audience is still your biggest advantage

• How conversational content will shape the future of SEO and discovery

• What agents can do now to future-proof their brand in the AI era

  
  

Troy also shares practical insights on how agents can use video, storytelling, and audience strategy to attract the right clients, strengthen their brand, and stay human in a world moving faster than ever.