What if your real estate marketing wasn’t just about creating content for attention, but about building trust, connection, and long-term influence?

In this episode, we explore how authenticity, speed, and structure can help agents stand out in a crowded digital space. From user-generated content to AI-powered tools, the rules of engagement are changing — and the agents who adapt fastest are the ones who win.

I chat with Mark Kentwell, founder of PRD Presence and host of The Flow Zone Podcast, who shares his approach to creating meaningful content that not only attracts attention but holds it. He talks about how to communicate value in a way that feels genuine, strategic, and scalable for every agent or brand.

“It’s more important than ever to be authentically yourself so that you can find a tribe of people who resonate with you and build trust — because once that trust is there, everything else becomes a natural continuation.”
— Mark Kentwell

We explore:

• Why authentic, unfiltered content is outperforming overproduced videos

• How to create structure and rhythm in your content without losing your personality

• The shift from attention to retention and why connection matters most

• How AI and conversational search are transforming real estate marketing

• Why niching your brand creates more opportunities, not fewer

• The importance of speed and consistency in today’s content environment

• How to turn your expertise into content that educates and converts

  
  

Mark also shares examples from agents who are leading the way in content-driven growth, showing how strategic video marketing can elevate your brand, generate leads, and strengthen client relationships.