A behind-the-scenes trend has emerged in beauty and wellness: brand incubators. These turnkey operations are uniquely equipped with the infrastructure and know how to fast track made-for-retail lines often done in collaboration with an influencer or entrepreneurial celebrity. For big box retailers, their beauty aisles have been reinvigorated with brands that are not only relevant but exclusive. Kelly talks with Scott Oshry, Chief Marketing Officer at Maesa, about how his team are pioneers of the incubator model, and how this business model is one that is far more complicated than it appears.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

A behind-the-scenes trend has emerged in beauty and wellness: brand incubators. These turnkey operations are uniquely equipped with the infrastructure and know how to fast track made-for-retail lines often done in collaboration with an influencer or entrepreneurial celebrity. For big box retailers, their beauty aisles have been reinvigorated with brands that are not only relevant but exclusive. Kelly talks with Scott Oshry, Chief Marketing Officer at Maesa, about how his team are pioneers of the incubator model, and how this business model is one that is far more complicated than it appears. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Creativity Through the Lens of Concept Viability - Scott Oshry, Chief Marketing Officer, Maesa

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.

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Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter. About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future. Join our community by subscribing to our newsletter. Engage with us on LinkedIn.

Editorial stories that provoke, inspire and educate,&nbsp;connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.

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Creativity Through the Lens of Concept Viability - Scott Oshry, Chief Marketing Officer, Maesa

Creativity Through the Lens of Concept Viability - Scott Oshry, Chief Marketing Officer, Maesa

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