Creativity Unpacked

In episode 4 of Creativity Unpacked, I speak with Beck Feiner. She's an illustrator, designer and author living in Sydney Australia. Her illustrations, stories and memes shine a spotlight on social issues and tap into what's going on in society at the time.

We dive into one of Beck's most brilliant ideas that went viral, The Aussie Legends Alphabet. She got so bored with the generic material and design out there that she created her own alphabet for kids. Instead of A is for apple and B is for banana, Beck created something truly legendary, A is for Adam Goodes, B is for Bob Hawke, C is for Cathy Freeman etc. This brilliant idea went viral, earned Beck a book publishing deal and propelled her career as a full time illustrator.

Beck lets us under the bonnet and she shares some of the creative techniques that she learned working in advertising, lessons that she still uses in her daily creative practice.

You can find Beck on instagram at www.instagram.com/beckfeiner_illustrations

And you can find me, Nicole Velik at www.theideasbodega.com.au

In this episode we dive into purpose led creativity. Chloe Saintilan is a Creative Director currently at Afterpay in New York. She has had an incredible career as a copywriter in advertising at some of the best ad agencies in the world from TBWA Sydney to R/GA NYC.

"If something makes you angry. Do something!" This is Chloe's credo. In this episode Chloe tells us some incredible stories of how she has used her creativity for purpose.

She tells us how purpose led creativity has made a huge impact with her advertising clients in particular with Mercedes Benz where she challenged gender norms of what makes a "boys toy" or a "girls toy". The results of this campaign are mind-blowing.

Chloe also tells us about how she recently created a side hustle called Merch Aid that teamed up famous New York designers with small businesses that were greatly suffering through Covid. This initiative went viral and raised hundreds of thousands of dollars.

Chloe leaves us with a creative challenge. She reckons that you don't have to be a professional Creative to use your creativity to make a positive impact on people's lives.

This episode will leave you inspired and wanting to use your own creativity for purpose. "Creativity is what makes the world a better place. When we chase it and when we apply it".

You can find Chloe here: http://chloesaintilan.info/

and her newsletter here https://hypewomen.substack.com/

And you can find me, Nicole Velik here

www.theideasbodega.com.au

https://www.instagram.com/theideasbodega/

In this episode we dive into creative confidence and I bust the biggest myth around - that some people are born creative and others are not. This is such an important topic because when there is an underlying fear or lack of confidence when it comes to ones creativity, it becomes a huge block and impediment. Before learning any innovation or creativity tools or techniques, we need to have a good baseline of creative confidence.

I then give you three practical ways to boost your creative confidence. You'll learn about my favourite word in the English language "Neoteny" and why I recommend that you embrace the willingness to be really crap at something new.

In this episode I speak to Andrew Hoyne, Founder of Hoyne - A place visioning, property branding and marketing company.

We dive into his journey as a creative from being a designer on the tools to Founding Principal of Hoyne where he leads a team across three offices in Australia. When it comes to leading for creativity, Andy shares some brilliant and somewhat quirky initiatives and rituals that are the DNA of Hoyne's creative culture.

Andy's roles have changed over the years and his relationship to creativity has too. We unpack what it is that drives him, his successes and his failures and his wildest dream...to build a city!

In this very first episode of Creativity Unpacked, I share a bit about myself and my beliefs on creativity. I also share what you can expect to hear in each episode, including the amazing guests I'll have on the show, practical creativity and innovation techniques and advice you'll be getting along the way to become the best creative you can be. Let's dive in and unpack some creativity!