Creator Business Show

Today we are joined by Hannah Hutson. She’s a model. She’s a Twitch streaming partner. She makes YouTube videos. She’s also a creator across all platforms.

Hannah is in the beginning stages of her creator career. We have a fascinating conversation about what platforms are doing well, what it means to be authentic online, and what it’s like to be a full-time creator.

Today, I’m speaking with Marina Mogilko, from LinguaTrip. She is the first creator ever to receive a direct investment. Marina received an upfront payment of a million and a half dollars in an exchange for 5% of her revenue over the next 30 years.

We talk about what her partnership with her investors actually looks like. What’s in the deal, and what isn’t in the deal. Marina also shares details about her journey to having three YouTube channels with over 7 million subscribers, and how she’s looking at business in 2022 and beyond.

Mone On Da Beat is a one-of-a-kind music production experience that tantalizes your artistry and pushes your creativity to the limit.

In this episode I talk with Mone and his good friend, Skoon, about going viral on TikTok. We talk about what musicians aren’t doing on TikTok that prompted Mone to take things to the next level. We also talk about his daily routine and how many hours he puts in each day, and much more.

Ishveen Jolly is the CEO & Founder at OpenSponsorship. OpenSponsorship is the largest and smartest marketplace connecting brands and smart marketers to over 5,700 professional athletes.

I talk with Ishveen about how athletes take a platform approach as influencers. We talk about her history as a sports agent, and some of the emerging opportunities with cryptocurrency. We also discuss web 3.0 in the world of sports and sports sponsorship, and much more.

Reid DeRamus is the co-founder and CEO of Yem. Yem can help you grow your newsletter by using smart messaging, can help you convert free subscribers to paid, and help you reduce subscriber churn.

Reid and I talk about what he’s excited about for creators in 2022, and also what he’s learned from his previous failures. We talk about the challenges of growing and monetizing an audience. Reid also shares how to find your niche as a creator, how to connect with your community, and much more.

Dan Runcie is the founder and publisher of Trapital. Trapital is a weekly newsletter and podcast that covers the world of deal-making by musicians, athletes, and others in the entertainment industry.

On today’s show, Dan shares the global influence of hip hop as a business force. We talk about digital communities, DAOs, and NFTs. We also talk about how artists and creators are able to own and capitalize on their creations more than ever, and much more.

Daniel Kang is the co-founder of Flowbo. Flowbo helps busy creators get paid faster so they can focus their time and energy on creating. Creators spend less time chasing down invoice payments and worrying about paying their bills, leaving them with more time to make great products and services.

I talk with Daniel about building and pitching the right product for your customers. Daniel shares candid insights on his journey as a founder and entrepreneur, and the mistakes he’s made along the way. We also talk about how his company, Flowbo, came to be, how it’s removing a lot of friction for his creator clients, and much more.

Steph Smith is a successful writer and growth marketer. She is the author of Doing Content Right, a guide covering creating, writing, and scaling a successful blog and newsletter. Steph also hosts her podcast, “S*** You Don’t Learn In School,” is the Director of Marketing for HubSpot, and is the Senior Manager and Head of Trends.co.

In today’s episode, Steph and I talk about the future of work, the concept of liquid employment, and what it’s like being a digital nomad. Steph shares what she believes are the most important skills to have in the digital economy, and talks about her podcast and book. We also talk about what will happen next after the COVID-induced shift to remote work, and much more.

Rebecca Zung has been recognized as the “Best Lawyer in America” by U.S. News & World Report. Her popular YouTube channel shares her secrets for negotiating with high-conflict personalities. Rebecca is an accomplished creator and author. She has grown her creator business into a seven-figure enterprise.

In this episode of the Creator Business Show, Rebecca and I talk about how she went from being a college dropout with three young children to a successful career as a premier attorney and successful content creator. We talk about how to deal with the toxic narcissists in your life, growing a YouTube audience, how to help others achieve success, and much more.

Today on the show, I’m joined by my friend and colleague, Ed Zitron. Ed is the founder and CEO of EZPR, a top-ranked PR firm whose clients include SK Global, Nature Publishing, Altwork, Lily Robotics, Target and Plantronics.

I talk with Ed about the creator economy, and the necessity of creating a community as a creator. We talk about how technology can help create new communities and relationships. We also discuss how to self-promote as a creator, how to keep your audience engaged, and much more.