Creator Coin

Cash College Steve and Matti tackle the wild wild west, no rules, no holds barred space that is the Creator Economy in the YouTube world. The guys go through 7 main revenue streams that surround the YouTube space. Matti also digs into some of the results of the audience survey of how it relates to brand deals, mid-roll ads, and audience trust. It’s a GREAT episode if you’re thinking about YouTube or early on in your creator journey! 

Cash College on YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig/ 

Matti Haapoja on YouTube: https://www.youtube.com/mattih/ 

Produced by Tyler Wells: https://www.youtube.com/TylerWells/ 

Creator Coin is a Podcast and fun casual discussion about personal finance and the creator space. Steve is a personal finance guy with a YouTube channel Cash College, and Matti is a filmmaker creator with an interest in personal finance. Matti and Steve will be exploring the wild wild west that is the creator world, creator economics, and basically anything to do with money and creators!

CPM, RPM, and Adsense - Steve and Matti break down what the numbers are for their respective channels. Interestingly, Steve makes double what Matti makes based on Adsense per view. The guys dig into how this could be, and why different niches on YouTube have different rates - hint: it’s all based on the mind space of the viewer, are they going to watch a video to learn, or to be entertained!

Cash College on YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig/ 

Matti Haapoja on YouTube: https://www.youtube.com/mattih/ 

Produced by Tyler Wells: https://www.youtube.com/TylerWells/ 

Creator Coin is a Podcast and fun casual discussion about personal finance and the creator space. Steve is a personal finance guy with a YouTube channel Cash College, and Matti is a filmmaker creator with an interest in personal finance. Matti and Steve will be exploring the wild wild west that is the creator world, creator economics, and basically anything to do with money and creators!

Matti gets into some Twitter beef from an article on how kids want to be YouTubers. Some commenters felt that it was sad how kids wanted to be YouTubers, but Matti and Steve dig into this dilemma. There’s so much to learn about branding, business, finance, marketing, and more from YouTube that may be more valuable than a University Degree. In fact, a University degree may even be riskier than YouTube because of the upfront investment to potentially find out you don’t like it after you graduate!

Cash College on YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig/ 

Matti Haapoja on YouTube: https://www.youtube.com/mattih/ 

Produced by Tyler Wells: https://www.youtube.com/TylerWells/ 

Creator Coin is a Podcast and fun casual discussion about personal finance and the creator space. Steve is a personal finance guy with a YouTube channel Cash College, and Matti is a filmmaker creator with an interest in personal finance. Matti and Steve will be exploring the wild wild west that is the creator world, creator economics, and basically anything to do with money and creators!

Steve digs into NTFs and explains to Matti, why and how NFTs might actually be an interesting thing for Creators to look into as a diversified revenue stream. Right now in the short term, it may be a lot of hype, but there could be some real life use-cases of NFTs and being able to have another diversified revenue stream. Oh, and some talks of the Multiverse?! 

Cash College on YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig/ 

Matti Haapoja on YouTube: https://www.youtube.com/mattih/ 

Produced by Tyler Wells: https://www.youtube.com/TylerWells/ 

Creator Coin is a Podcast and fun casual discussion about personal finance and the creator space. Steve is a personal finance guy with a YouTube channel Cash College, and Matti is a filmmaker creator with an interest in personal finance. Matti and Steve will be exploring the wild wild west that is the creator world, creator economics, and basically anything to do with money and creators!

Steve shares with Matti how he went full time YouTube with less than 5,000 subscribers making only $5/day. Steve shares why it wasn’t actually that big of a risk. It was because he was able to consider himself as a business, not just in terms of revenue sources, but in terms of ‘profit’, or what we would call, ‘savings’. The guys then dig into how creators should think of themselves as a business in terms of revenue streams, and the most overlooked creator passive income strategy - investing!

Cash College on YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig/ 

Matti Haapoja on YouTube: https://www.youtube.com/mattih/ 

Produced by Tyler Wells: https://www.youtube.com/TylerWells/ 

Creator Coin is a Podcast and fun casual discussion about personal finance and the creator space. Steve is a personal finance guy with a YouTube channel Cash College, and Matti is a filmmaker creator with an interest in personal finance. Matti and Steve will be exploring the wild wild west that is the creator world, creator economics, and basically anything to do with money and creators!

In this very first episode, Steve and Matti share what they hope to accomplish with this podcast, seeing a big overlap in the creator space and personal finances. Steve reassures Matti to not be too concerned being down $20,000 in his investments in one day. This creator space is the wild wild west and both believe that many creators are not taking realizing the full opportunity of their audiences. Steve runs the YouTube channel Cash College, and Matti is a YouTuber with over 1M subscribers.