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In Episode 89 of Creator Economy Live, we sit down with one of the sharpest voices in modern branding and social strategy—Camille Moore, creator of The Art of the Brand.

Camille has built a loyal following by breaking down complex marketing ideas into clear, actionable insights—and in this episode, she shares how she went from getting started to becoming a go-to resource for marketers navigating TikTok and Instagram.

We dig into:

•  Camille’s journey into content creation and podcasting 
•  The moment she knew her content was taking off 
•  Why some of today’s most common marketing advice is completely overrated 
•  The biggest misconceptions about the creator economy 
•  Her process for consistently creating high-impact content 
•  And the one piece of content she’d keep if everything else disappeared 

Plus, we cover the latest headlines shaping the space—from YouTube’s AI-powered creator tools and TikTok’s newest ad formats to Meta’s push to win back creators—and wrap with our Creator and Brand of the Week.

If you're trying to sharpen your brand strategy or make sense of where social is headed next, this is an episode you don’t want to miss.

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In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement.

We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale—and what brands can learn from it. Parker shares behind-the-scenes insights from the Biden and Harris campaigns, key lessons from the 2024 election cycle, and why being reactive isn’t just possible for big organizations—it’s essential.

Plus, we break down the latest industry news, from Instagram testing links in captions to TikTok’s move into radio, and highlight the creators and brands shaping culture right now.

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We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK.

With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the next generation of tastemakers is being shaped.

We also dive into the latest headlines—from Indonesia’s under-16 social media ban to new commerce-driven ad formats on X—and spotlight standout creators and brands making waves right now.

Plus:
 🔥 What separates breakout creators from those who plateau
 🎥 How entertainment brands are rethinking creator collaborations
 📈 Overlooked growth opportunities on TikTok today

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Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester.

Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influencer partnerships, builds authentic creator relationships, and balances campaigns with long-term community.

In this episode, we cover:
✨ What makes Cloud Nine stand out in the competitive beauty space
✨ How brands should think about gifting vs paid partnerships
✨ The value of long-term creator ambassadors vs one-off campaigns
✨ Differences in creator performance across the UK, Europe, and Australia
✨ Where beauty influencer marketing is heading in 2026

Plus, Keith and Brendan break down the latest creator economy headlines and wrap up with Creator of the Week, Brand of the Week, and Follow picks. 🎙️

If you work in beauty, DTC, or creator-led marketing, this episode is packed with insights you won’t want to miss.

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Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today!

When a simple jingle turns into a national commercial, you know something big happened. In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Romeo—the creator behind the viral “Dr Pepper Baby, it’s good and nice!” moment that took the internet by storm.

What started as a spontaneous post quickly exploded across social media, ultimately landing Romeo in a major Dr Pepper commercial during the college football national championship and launching her creator career into overdrive.

Romeo joins the show to share the full story:

- The backstory before the viral moment

- What it felt like watching the post explode online

- How brands started flooding their inbox

- The whirlwind of media appearances—from the Jennifer Hudson Show to national TV

- What’s next as they build a long-term career in the creator economy

Plus, Keith and Brendan break down the latest creator economy news—from TikTok’s rise as a search engine to Instagram’s controversial “shop the look” dupes and why nearly half of creators plan to launch their own brands.

If you want to understand how one viral moment can turn into a career—and what it means for brands and creators—this episode is a must-listen. 🎧

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This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn.

Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate’s marketing approach, and what it’s like to operate as both a creator and the person writing checks to creators.

The conversation dives into the evolving world of B2B influencer marketing, whether creator rates are getting out of control, and what brands still aren’t paying attention to heading into 2026.

Plus, Keith and Brendan break down the latest creator economy news — from Snapchat testing creator subscriptions to AI video competition heating up — and wrap up with Creator and Brand of the Week.

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Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.

With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor.

We break down:

• What MGM’s influencer strategy really looks like at the highest level
• How major events and activations factor into creator partnerships
• Why experiences outperform simple brand deals
• How hospitality brands can think beyond “free stays for posts”
• What makes creators want to partner with MGM

Plus, we cover the latest industry headlines:

• Super Bowl creator integrations (NFL hosted 160+ creators 👀)
• MrBeast x Salesforce + Whatnot’s $1M livestream
• AI social platforms like Moltbook
• Influencer ads emerging as buyers’ top priority for 2026
• UpScrolled’s rise amid TikTok uncertainty
• And of course, our Creator and Brand of the Week picks.

If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.

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This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why “influencer in every zip code” isn’t about follower count—it’s about trust.

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We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising.

Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha audience on TikTok. Brittany shares how social listening fuels their voice, why giving social teams full autonomy drives speed and scale, how their ambassador program has evolved, and what “casting” creators means for Life360’s influencer strategy heading into 2026.

Plus: wild community stories, why TikTok content centered on kids outperforms everywhere, Creator & Brand of the Week picks, and a look at why nostalgia-core and social-first mini shows are about to be everywhere. 🎰🎤

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In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling Southwest Creator Day (including its international expansion to Cancun) to managing major cultural moments like the assigned seats announcement and the massive social response that followed.

We also dig into what makes influencer marketing in the airline industry uniquely challenging, whether “free flights for posts” is really a thing, and how Southwest balances brand storytelling with real-time community feedback. Plus, Keith and Brendan unpack the latest creator economy news — from TikTok’s Branded Buzz payouts to Instagram’s hashtag limits and YouTube’s new AI creator tools.