Creator Economy Survival Guide Podcast

Creator Economy Survival Guide Podcast

By ZI YUANBusinessMarketing
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Creator Economy Survival Guide Podcast episodes

  • 5. How to Build a Personal Brand on TikTok to Skyrocket Your Business

    In this episode, we'll explore the power of TikTok and how it can be leveraged to build a personal brand that will skyrocket your business. With over a billion plus active users, TikTok has become a social media powerhouse that can help you reach new audiences and boost your online presence.


    Today's guest Kelsie (@sociallykels) got her start in the social media industry in 2020 with no prior experience and was able to go from freelancer to owning her own agency. Today she has grown her social media audience from zero to almost 400,000 followers. We're sitting down to chat about how to build an online personal brand that both stands out and propels your business forward.  

    You'll come away from this episode with a clear understanding of how to build a personal brand on TikTok that will help you achieve your business goals and connect with your audience on a deeper level. Don't miss this exciting episode filled with valuable insights and practical advice!

    What You'll Hear:

    1:30 How did Kelsie get started on social media?

    3:28 Mindset blocks that stop you from starting

    5:50 How did Zi get started on social media and overcome imposter syndrome?

    9:00 How to decide on what type of content to create?

    11:00 Why choose TikTok for personal branding?

    12:45 Is TikTok dead in 2023? Is it still worth it to post on TikTok?

    14:20 TikTok content trends in 2023 to try out

    16:30 How to create an online brand that actually stands out?

    19:37 How can founders show up as an expert online?

    22:40 How to build strong relationships via TikTok and network online?

    25:00 In-person networking tip for introverts

    25:56 How to monetize and sell products using TikTok?


    How to Find Kelsie:

    WEBSITE

    STAN STORE


    Connect with Zi (me!): 
    INSTAGRAM
    LINKEDIN

    31 min
  • 4. How to Spend Less Time Marketing (6 Content Creation Hacks to Know)

    In today's episode, we discuss the six content creation hacks that can help you spend less time on marketing and more time actually running your business. In today's fast-paced digital world, creating quality content is essential for businesses to attract and engage their target audience. But content creation can be time-consuming and overwhelming.


    Today's guest Kushank Aggarwal (@digitalsamaritan) is a  content creator and a business owner with over half a million followers across TikTok and Instagram. We're sitting down to discuss some content creation hacks that can help you create quality content more efficiently and systematically.  

    By the end of this episode, you'll have a comprehensive understanding of the six content creation hacks that can help you spend less time on marketing. Whether you're a busy entrepreneur, marketing manager or content creator, this episode will provide you with valuable insights and actionable tips that can help you create more seamlessly.

    Join us for this informative episode, and get ready to take your content creation to the next level with these six time-saving hacks.

    What You'll Hear:

    1:20 How Kushank got started in social media

    3:30 How can I come up with fresh content ideas?

    4:47 How to make content creation more seamless

    6:10 How to save time with video editing and save your posture using CapCut

    8:10 Easy ways to plan out content to post more consistently

    11:40 Batch content creation, does it work? and the overcoming content creation mindset blocks

    14:20 Can AI help automate content creation? How to streamline processes and build systems

    18:40 What to outsource in your marketing

    21:30 Effective ways to speed up caption writing using AI

    How to Find Kushank:

    WEBSITE

    INSTAGRAM


    Connect with Zi (me!):
    INSTAGRAM
    LINKEDIN

    27 min
  • 3. Green and Red Flags in Influencer Marketing: What Brands Need To Look Out For

    Welcome to this episode, where we discuss both the green and red flags to look for when hiring and working with influencers. Influencer marketing has become an important part of digital marketing for many businesses. It provides an effective way to reach target audiences through the voice of trusted influencers. However, it can be challenging to identify the right influencers for your brand, and there are many potential green and red flags to know when working on a marketing campaign.


    Today's guest Kaya Marriott, also known as ComfyGirlCurls/CreatingwithKaya, is a Vancouver-based content creator who has partnered with Google, Pinterest Canada, and more. We're sitting down to chat about the green and red flags to look for when hiring and working with influencers in 2023.

    After this episode, you'll leave with a better understanding of the 'unspoken rules' brands practice when hiring influencers, green flags and red flags to look for when looking for influencers for your next campaign, and easy ways to get started. Whether you're new to influencer marketing or a seasoned pro, this episode will provide you with valuable insights and actionable tips that can help you navigate the influencer landscape with confidence.


    What You'll Hear:

    1:30 Get to know what type of content Kaya creates

    2:30 What's the best way for brands to find and reach out to influencers?

    5:10 Green flags to look for when hiring influencers

    9:20 Important traits for influencers to have during a marketing campaign

    12:30 Red flags to look out for as a brand reaching out to influencers  

    14:20 How to create a mutually beneficial and fun partnership between influencers and brands

    19:10 The importance of hiring influencers with a spread-out online presence

    23:30 The one action step you can take after this episode


    How to Find Kaya Marriott:

    WEBSITE 

    INSTAGRAM 


    Connect with Zi (me!): 

    INSTAGRAM 

    LINKEDIN

    25 min
  • 2. 4 TikTok Ads Mistakes You Should Avoid Doing

    Welcome! In today's episode, we discuss the four common mistakes that businesses make when advertising on TikTok. TikTok has become a popular platform for businesses to reach their target audience through advertising. However, there are a few common mistakes that many businesses make when it comes to advertising on TikTok, which can negatively impact the effectiveness of their campaigns.


    In this episode, our expert panel will discuss the four TikTok ad mistakes that you should avoid making.

    Today's guest Ee Anne Lee is a digital marketing expert with extensive experience working both in-house and in marketing agencies for both B2C and B2B companies. We're sitting down to chat about the most common mistakes that many brands make when working with TikTok Ads and how you can avoid making those mistakes.

    Whether you're new to advertising on social media or a seasoned pro, this episode on TikTok advertising will provide you with valuable insights and actionable tips that can help you create effectively and engaging TikTok ad campaigns. So, join us for this informative episode, and get ready to take your TikTok advertising to the next level!

    What You'll Hear: 

    1:17: What's the big deal with TikTok Ads? Why should brands care?


    2:40 What's the difference between TikTok ads vs Instagram Ads/Facebook Ads/YouTube Ads?

    5:30 What type of brands would benefit the most from TikTok Ads? What niche works the best for TikTok ads?

    9:40 What are the most common mistakes brands make with TikTok ad creatives?

    15:22 How to use UGC creators and Influencers for TikTok ads?

    20:30 Common technical mistakes brands are making in their ad campaigns

    24:50 Free resources to check out to learn more and advance your TikTok ads

    26:50 The one action step you can take after this episode


    How to Find Ee Anne Lee:

    LINKEDIN

    Connect with Zi (me!):
    INSTAGRAM
    LINKEDIN 

    29 min
  • 1. 5 Top Things to Consider Before Investing in Influencer and UGC Marketing (as a brand)

    Welcome to this episode, where we discuss the top 5 things you should consider before investing in influencer and user-generated content (UGC) marketing. In today's digital age, social media has become an essential part of our daily lives, and businesses are taking advantage of this trend to reach their target audience through influencer and UGC marketing. However, before diving into this type of marketing, it is essential to understand the basics and factors that can make or break your marketing campaign's success.


    Today's guest Danielle Ryan (@itsdanielleryan) is a small business expert and currently has a following of over 40,000 followers on TikTok. We're sitting down to discuss the most important things that you should consider before investing in influencer and UGC marketing in 2023.

    By the end of this episode, you'll have a comprehensive understanding of if it's worth it to invest in influencer and UGC marketing this year in 2023. Some of the top things to consider as a brand before investing your money, and also insider tips on easy ways to get started. Whether you're new to this type of marketing or a seasoned pro, this episode will provide valuable insights and actionable tips to help you create successful influencer and UGC marketing campaigns.

    So, join us for this informative episode, and get ready to take your influencer and UGC marketing to the next level!


    What You'll Hear: 


    1:30 Why is this topic so important for brands to understand? 


    3:00 "Traditional" online marketing vs Influencer and UGC Marketing 


    4:50 How will the possible recession affect Influencer and UGC Marketing 


    6:30 What do brands struggle with the most? How do I get started with influencer campaigns? How to define a target audience? How do I find the right influencers? 


    13:10 Are UGC Creators too expensive? How much should I invest in UGC marketing? 


    17:30 The one action step you can take after this episode


    How to Find Danielle Ryan:
    WEBSITE
    INSTAGRAM


    Connect with Zi (me!):
    INSTAGRAM
    LINKEDIN

    22 min
  • Here's why you'll want to listen to this podcast

    Welcome to the very first episode of the Creator Economy Survival Guide Podcast. I'm your host Zi Yuan, a digital marketer, content creator and creator economy enthusiast. In each episode, we'll share our learnings and experiences and do deep dives into the latest and best strategies on how to navigate and survive the Creator Economy for your company or brand. I can't wait to share with you the exciting lineup of guests and episodes we have coming up! 

    If you have any ideas for possible episode topics that we should cover on the show, or you know someone that would be a perfect guest, make sure to connect with me via my DMs on Instagram at @its.ziyuan  (https://www.instagram.com/its.ziyuan/) 

    The more input we get from listeners, the better this podcast is going to be. 

    Make sure to subscribe to the show wherever you listen to your podcast.

    Thanks for listening, and talk to you soon!

    2 min

About Creator Economy Survival Guide Podcast

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Creator Economy Survival Guide is a podcast dedicated to helping brands, and digital marketers navigate the everchanging creator economy and online digital marketing and social media world.