Creator Stories - by Prewrite.com

Do you wanna learn how to tell more effective stories?  

Stories that move your audience?  

Stories that will inspire viewers to stand up, take action, and make a change?  

Then you won't want to miss Kristian Altuve, Creative Director at ZeroDegreeStory.com, dish the filmmaking secrets that marketers use in kick-ass video content.

https://youtu.be/SNStHqbJbOA

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of companyspeak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department. Even the most carefully researched and considered efforts are routinely greeted with cynicism, lassitude, or outright dismissal.

McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead. In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 by Harper-Collins, McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.” 

https://hbr.org/2003/06/storytelling-that-moves-people

We all enjoy a good story, whether it’s a novel, a movie or simply something one of our friends is explaining to us that they’ve experienced. But why do we feel so much more engaged when we hear a narrative about events?

We know that we can activate our brains better if we listen to stories. The still unanswered question is: Why is that? Why does the format of a story, where events unfold one after the other have such a profound impact on our learning?

You'll want to tune in to understand the why before you dig into the how.

Do you want to know the secret to massive success in healthcare marketing? 

Then you won't want to miss Matthew Ray Scott, CEO of FEED the Agency, discuss how he's helped surgeons and medical device companies unlock massive growth thanks to storytelling.

But Matthew didn't start out in marketing. 

He's a former psy-ops officer in the US military. 

He's also led massive sales teams and marketing operations.

We discuss:

What is storytelling?

Why should you care about storytelling?

How to use storytelling in your marketing?

For more information on Matthew and FEED:

LinkedIn - https://www.linkedin.com/in/matthewrayscott

Website - https://feedtheagency.com/

Welcome to Creator Stories by Prewrite.com

Topics include: the art and science of storytelling (duh!), content creation, and the business of creativity.

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