This week, we're bringing back this conversation with Cole Walliser as an encore presentation - originally published February 11th, 2025.
Director and Content Creator Cole Walliser (@colewalliser) has captivated millions with his iconic GlamBOT videos and behind-the-scenes glimpses of Hollywood's biggest moments. In today's episode of CREATOR: the Podcast, we explore how this self-taught filmmaker went from making DIY videos in Vancouver to becoming one of entertainment's most influential creators with over 20 million followers across platforms. Cole shares his unconventional path to success, from editing dance reels for $250 to shooting global superstars like P!nk and Katy Perry, and transforming red carpet coverage with his work directing celebrities for GlamBOT. Learn how he built multiple revenue streams through directing, hosting, and brand partnerships, his approach to navigating Hollywood's traditional and digital landscapes, and why he chooses to focus on narrative storytelling despite his social media success. Whether you're an aspiring filmmaker, content creator, or digital entrepreneur, Cole's insights on building a multi-faceted entertainment career, managing brand relationships, and staying true to your creative vision will help you navigate the evolving world of digital content creation and traditional media.
To learn more about CREATOR: The Podcast, visit creatorthepodcast.com
0:00 - Introduction to Cole Walliser
1:17 - Cole's Background and Early Career
2:15 - Getting Started with Video at Age 15
3:08 - Moving to LA and Starting Out
4:03 - DIY Filmmaking Approach
5:01 - Early Connections Through Dance Community
6:11 - Big Breaks: Miley Cyrus and Pink
8:14 - The "Fake Out" vs. Real Big Break
10:13 - Working for Free: When It Makes Sense
11:07 - Current Business: Director, Host, and Creator
13:07 - Samsung's "Exposure" Show on Hulu
14:38 - The Glam Bot Story
17:53 - Negotiating Content Rights with E!
20:40 - Favorite Celebrity Glam Bot Moments
22:51 - What Pays the Bills: Brand Partnerships
25:00 - Triple Threat: Director, Talent, and Distribution
26:28 - Moving into Narrative Filmmaking
29:26 - The Process of Making Indie Films
31:21 - Film Festival Strategy
34:02 - Advice on Getting Representation
38:10 - Common Misconceptions About Agents
40:03 - Finding Brand Deals: Spec Work Strategy
42:25 - The Importance of Reels
44:01 - Building Your Team
45:16 - New Business Venture: Coffee Company
48:18 - Memorable Travel Projects
50:13 - Three Country Question: Canada, US, Italy