Creator Upload

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.

What you’ll learn:

-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.

-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.

-- Screens in Schools: The debate over EdTech and declining test scores.

00:00 We need your help! (Survey)

01:09 Thanksgiving Turkeys & Spatchcocking

04:08 Are screens ruining education?

10:06 Intro to Rich Bloom & Viral Nation

11:14 $37 Billion Creator Ad Spend

16:50 Interview: Rich Bloom from Tubi

17:35 Creating "Rabbit Holes of Fandom"

22:31 Tubi’s Deal Structures for Creators

25:24 Exclusive Shows & Creative Freedom

28:07 The Fox & Super Bowl Connection

31:58 Is Tubi competing with YouTube?

37:33 Acquiring Creator Libraries

42:58 Upload: Investing in Taylor Cannon

46:39 Upload: Agentio Raises $40M

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey

Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.

In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.

What you’ll learn:

-- How TikTok is building an "aspirational funnel" for podcasters

-- Why TikTok Shop's $19B in sales is terrifying eBay

-- The new Visa & Karat AI tools that analyze brand deals for creators

-- How creators like Alex Earle and Emma Chamberlain are changing media

00:00 Intro & Creator Upload Survey

01:09 The Rise of "Christmas Creep"

04:19 Are Creators Driving Christmas Creep?

05:22 Special Thanks to Viral Nation

06:15 TikTok & iHeartMedia Podcast Deal

08:35 Why This Deal is Smart for TikTok

11:17 Strategy: Scale vs. Curation

14:08 TikTok: Distribution to Production

16:10 Threads & Netflix Join Podcast Push

18:41 Thesis: TV is a Path to Podcasting

19:42 Dancing With the Stars Podcast

21:45 Upload: Visa & Karat AI Tools

24:26 Upload: TikTok Shop vs. eBay

25:32 Outro

Thanks for Viral Nation for partnering with us for this video.

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: bit.ly/creatoruploadsurvey

Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.

This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.

In this episode:

-- Meta vs. YouTube: The $50B monetization fight

-- Inside Whaler's pencil factory turned creator hub

-- Why Netflix is licensing iHeart podcasts

-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early

After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.

00:00 Creator Upload Audience Survey

01:09 Inside the Lighthouse Brooklyn Opening

03:59 Whaler's Creator Hub Model

07:08 Advertising Legends: Haggerty & Droga

11:29 Why This Hub Might Actually Work

14:20 Thanks to Viral Nation

14:41 Meta Earnings: Reels $50B Run Rate

18:21 The Creator "Uprising" Over Rev Share

20:28 YouTube Earnings: Shorts vs. Long-Form

23:20 Netflix's Podcast Exclusivity Play

26:43 Netflix and "Background Content"

28:47 Upload: TikTok's New Award Show

30:51 Upload: Canon's $100k Creator Contest

31:31 Lauren's Selfie Stick Pitch

34:08 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube.

We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work

.What you'll learn:

-- Mark Rober's strategy for building a 100-person company.

-- The AI audio tool that creates studio-quality sound anywhere.

-- How to edit YouTube Shorts inside the new Premiere Mobile app.

-- Why creative freedom is more important than ever for creators.

If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!

00:00 Live From Adobe MAX!

01:01 Adobe's ChatGPT Integration

01:45 The New Adobe x YouTube Partnership

04:09 YouTube's New TV Experience

07:48 Welcome Mark Rober!

08:40 Is AI Cheating for Creators?

12:25 Building the Mark Rober Business

16:51 Mark Rober's $55M Secret Project

23:53 Welcome Cleo Abram!

26:12 Why I Left Vox

31:20 AI Tools Lower The Barrier

37:24 Welcome Adobe's Mike Polner!

39:31 Adobe's Top 3 New Tools

44:27 What is "Responsible AI"?

52:06 Upload: Steven Bartlett's Big Raise

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro

01:03 Inside the Creator IQ Conference

03:19 Is AI a Tool or a Threat?

06:33 Gaggl: Get Paid to Watch TV

13:50 Creators Rebooting Classic Game Shows

18:09 The "Clipping" Economy Explained

21:02 Why MrBeast Launched a Clipping Company

23:45 Is MrBeast Starting a Bank?

26:57 Phil Ranta on Stealth Talent

Creator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of "Diary of a CEO".In this episode, you’ll learn about:-- Instagram's new "Rings" awards for cultural catalysts.-- First impressions of OpenAI's new AI video app, Sora.-- How Facebook's algorithm will prioritize new content.-- MrBeast's and Casey Neistat's concerns about AI video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro: Live from VidSummit01:17 What is VidSummit?02:37 The Value of Creator Conferences06:09 Instagram Launches "Rings" Awards11:07 How Instagram's Award is Different13:14 Facebook's Algorithm Gives Users Control14:46 X is Building a "Purely AI" Algorithm17:36 First Look: OpenAI's Sora App21:22 MrBeast & Casey Neistat on AI Video24:57 UPLOAD: A New AI Podcasting Tool28:45 UPLOAD: Discord's Ads Are Working30:25 Outro and CreditsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this the future of content or a disaster waiting to happen?And: DoorDash is getting into the creator game with its own short-form video feed for food reviews.Finally: YouTube is coming to a flight near you! (again)Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:21 Dancing with the Stars' TikTok Night10:27 The White House Moves on TikTok Acquisition14:08 Is Larry Ellison the Next Media Mogul?16:25 OpenAI's New Deepfake Video App20:53 DoorDash Wants to Own Food Reviews22:53 Uploads: VidSummit Preview25:05 Uploads: YouTube is Coming to Delta Flights26:28 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand