Creator Upload

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.

That plus a refresh for Instagram, all coming up.

Here‘s what we covered this week:

• https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/
• https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/
• https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/
• https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/
• https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/

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Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.

Pound It! Noggin!

Today we also covered:

• Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto

Creator Upload Socials:

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Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.

Here are some links elaborating on what we discussed today:

• Kaya's column on The Information.
• Follow Kaya Yurieff on LinkedIn.
• Sam Gutelle's coverage on Tubefilter.
• Election night coverage has gone online. Here's where people watched the most. - Tubefilter
• On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter
• Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter
• Get your DMs under control. - The Verge 

Creator Upload Socials:

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Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."

Here are more links to what we covered today:

• Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot
• Here’s Tim Walz playing Crazy Taxi. - The Verge
• What would YouTube look like without view counts or upload dates? - Tubefilter
• YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter
• Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter
• People are paying thousands to learn how to be creators - Tubefilter
• 2024’s Most Promising Creator Startups — The Information
• 13 creator-economy startups to watch in 2024, according to top VCs
• Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto
• Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter
• Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators

Creator Upload Socials:

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Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.

To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.

From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at [email protected] for an invite (it’s invite only!)

Here's what we covered today:

• Follow Max Benator on LinkedIn.
• Learn more about Orca!
• Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter
• Amazon's Interactive Ads Get Battery-Powered by Duracell Success
• Get ready for more commercials on Amazon Prime Video next year

Creator Upload Socials:

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Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.

Here are the links for what we covered today:

• Check out Miles Sellyn on LinkedIn.
• Check out Course Studio!
• YouTube shares the deets about where its videos come from - Tubefilter
• YouTube wants to give you badges to reward you for doing stuff on YouTube - Tubefilter
• YouTube takes a baby step toward labeling authentic video - The Verge
• YouTube is getting more granular playback speed controls and a sleep timer - The Verge
• Kajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - Tubefilter
• Messi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - Dexerto
• Messi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit Says
• Tyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 comments
• beehiiv’s offer
• Tyler’s clap back with receipts
• kit’s rebrand
• MKBHD fixes his product, Panels, in response to getting roaaasted

Creator Upload Socials:

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YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. 

Here's what we covered today:

• Launching Sponsored Snaps & Promoted Places on Snap Map
• The Creator A-List: The 50 Most Influential Influencers 
• McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - Tubefilter
• What's McDonnell's? Here's why McDonald's created a dupe restaurant in Los Angeles
• The Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - Tubefilter
• Twitch institutes dress code for VTubers - Tubefilter

Creator Upload Socials:

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Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!

Here's what we covered today:

• This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIRED
• Here's a solution for creators' problems with AI: Pay them. - Tubefilter
• Mark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge 
• Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - Tubefilter
• TikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)

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Here's what we covered today:

• Follow Kim Larson on LinkedIn.
• 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.
• Everything announced at Meta Connect 2024

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Here's what we covered today:

• 9 new features we announced at Made on YouTube 2024 
• Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents 

Creator Upload Socials:

YOUTUBE

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