Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned.

New year, same us!

Here's what we covered today:

• There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here.
• Comcast just made a platform to "steal" ad dollars from YouTube - Tubefilter
• Honey's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - Tubefilter
• Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - Tubefilter
• Meta axes fact-checking program, is working with Trump administration to "promote free expression" - Tubefilter
• Meta’s Fact-Checking Reversal Ups Ante for YouTube — The Information
• David Dobrik is vlogging on YouTube again - Tubefilter
• Nick DiGiovanni is trying a new recipe for YouTube content - Tubefilter
• Caleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - Dexerto
• TikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg 
• If you liked producer Adam on the show, follow him here.

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In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.

Happy birthday to our co-hosts!!

Here's more detail on what we covered today:

• TikTok finally scores a win: the Supreme Court will hear its case
• TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge
• The Twitch VOD situation is crazy - Tubefilter
• YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter
• YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves
• Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online
• Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025

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Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.

Drink up!

Here's what we covered this week:

• Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter
• D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - Tubefilter
• U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - Tubefilter
• Instagram gives creators a trial run for their Reels - Tubefilter
• Call Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider 
• Unwell Hydration (@drinkunwell) • Instagram photos and videos
• Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter

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Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.

Here are the main topics we covered this week:

• A creator earned $2 million during one single Black Friday livestream on TikTok - Tubefilter
• Has "micro-creator monetization" come to Facebook? - Tubefilter
• Cameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing Dive
• Amazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - Tubefilter

Also, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.

• Our Wrapped for Creators Experience Toasts 2024 Podcast Listening

And YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)

• The Year on YouTube: Takeaways from Trends Around the World

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Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.

That plus a refresh for Instagram, all coming up.

Here‘s what we covered this week:

• https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/
• https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/
• https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/
• https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/
• https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/

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Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.

Pound It! Noggin!

Today we also covered:

• Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto

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Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.

Here are some links elaborating on what we discussed today:

• Kaya's column on The Information.
• Follow Kaya Yurieff on LinkedIn.
• Sam Gutelle's coverage on Tubefilter.
• Election night coverage has gone online. Here's where people watched the most. - Tubefilter
• On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter
• Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter
• Get your DMs under control. - The Verge 

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Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."

Here are more links to what we covered today:

• Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot
• Here’s Tim Walz playing Crazy Taxi. - The Verge
• What would YouTube look like without view counts or upload dates? - Tubefilter
• YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter
• Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter
• People are paying thousands to learn how to be creators - Tubefilter
• 2024’s Most Promising Creator Startups — The Information
• 13 creator-economy startups to watch in 2024, according to top VCs
• Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto
• Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter
• Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators

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Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.

To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.

From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at [email protected] for an invite (it’s invite only!)

Here's what we covered today:

• Follow Max Benator on LinkedIn.
• Learn more about Orca!
• Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter
• Amazon's Interactive Ads Get Battery-Powered by Duracell Success
• Get ready for more commercials on Amazon Prime Video next year

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Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.

Here are the links for what we covered today:

• Check out Miles Sellyn on LinkedIn.
• Check out Course Studio!
• YouTube shares the deets about where its videos come from - Tubefilter
• YouTube wants to give you badges to reward you for doing stuff on YouTube - Tubefilter
• YouTube takes a baby step toward labeling authentic video - The Verge
• YouTube is getting more granular playback speed controls and a sleep timer - The Verge
• Kajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - Tubefilter
• Messi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - Dexerto
• Messi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit Says
• Tyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 comments
• beehiiv’s offer
• Tyler’s clap back with receipts
• kit’s rebrand
• MKBHD fixes his product, Panels, in response to getting roaaasted

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