Is gaming entertainment, a sport or a culture? How about all three? Is it a job? On the latest episode of EIBWC we sit down to speak with Mike Sepso, CEO and founder of Vindex. Mike has been at the forefront of gaming ever since he founded Major League Gaming back in 2002.

So what should brands understand about gaming and why is it so important? Well, this number says it all: 33% of the world's population plays video games. That's a lot of audience. And a lot of potential for creators.

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