Like every generation before them, Gen Z poses new challenges in how to reach them.

So, how does their unique DNA lead brands and marketers to the world of gaming? 

On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s new division, Umi Games, a gaming studio that builds immersive experiences and bridges the gap between brands and creators within Fortnite. 

So fasten your seatbelts as we discuss the key to unlocking engaging experiences for players while aligning with a brand's overall mission and objectives, allowing brands to engage with an audience of over 230 million and capture the attention of Gen Z simultaneously. Let’s uncover the magic of Umi Games together.

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As a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind.

This episode was recorded live at Vidcon Anaheim with three incredible creators who have cracked the code and taken their online presence to a whole new level! Whalar Talent Drew Afualo and Andrea Casanova and creator Sofie Dossi joined host extraordinaire Megan Frantz, Whalar’s Senior Talent Manager, who brings her unique insights and Creator Economy wisdom.

In this session, our experts dissect the creator lifecycle and share their invaluable recommendations on transforming your passions into a booming business. From knowing when it's time to assemble a scalable team to crafting the perfect product line and mastering the art of launching a cross-platform media empire, don't even think about sleeping through this one – every moment of this conversation is pure gold!

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Why are younger generations rejecting idealized marketing? Because they crave authenticity!

Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol. 

As Seth says, the relationship between creators and marketers is a dynamic dance, blending imperfections with strengths to create something both familiar and new.  Join us as he shares how authenticity and vulnerability play a significant role in the success of YouTubers, why he’s challenging how we think about traditional notions, and how it reflects a broader societal perspective on the role of business and marketing in shaping the future.

Tune in for an extraordinary conversation with Seth Matlins as we venture deep into the heart of marketing's evolving journey.

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Have you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all? 

In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at YouTube. A self-proclaimed professional nerd, Kevin has probably watched more YouTube videos than anyone in the world. He’s even written a book on YouTube’s most interesting trends and the impact of video on our culture. 

His lifelong curiosity about why things work gives him a unique perspective on how social media is evolving. And with YouTube sitting at the intersection of traditional entertainment and cutting-edge technology, he’s observing the trends that will shape entertainment for years to come. 

Join us as he shares how creators are helping to shape the future of technology and why it’s such an exciting moment to be part of that evolution. 

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Have you ever wondered about the real impact of creator-driven campaigns? 

Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media magic and reveal the game-changing data proving creators' monumental role in today's marketing landscape. 

This year, Whalar commissioned Nielsen to conduct an extensive Media Mix Model analysis to show the contribution of creator content within the overall media mix. On today's episode, Gaz reveals some of our findings and unveils the undeniable influence of creators, where hard data meets creativity. From a staggering 2.4x ROI driven by creators to the symbiotic relationship between creator content and various media channels, Gaz's insights promise to reshape your perspective on modern marketing.

Whether you're a marketer ready to harness the potential of creators or eager to understand the nuances of media impact, this episode is your gateway to enlightenment.

Get ready to uncover a world of insights that will reshape the way you approach your media strategy.

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What can you learn from TikTok about the evolution of multicultural marketing?

As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.

On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.

Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities.

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Can waffles save the world?

Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.

As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years.

Anouck joins us to share insights into why it’s essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products.

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Leading a successful business transformation is an art.

On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination.

What Kristen Patrick, as EVP and CMO, has achieved is truly a masterpiece, and she credits the team's success on listening and understanding what their consumers really want.

In less than 18 months, Kristen and her team have transformed Claire’s global retail fleet of 2800 stores into a must-have brand for fans of all ages by focusing on self-expression. By listening to their fans and inviting consumers and creators into the business, they have launched shops at Galeries Lafayette, Macy's and Walmart created a Roblox Game ShimmerVille, that includes an accessories line from Roblox creator MeganPlays, and they even announced a partnership with Nicola Formichetti, the Japanese Italian designer known for his collaborations with Lady Gaga.

Join us as we explore the canvas of Claire's transformation, revealing the art and cultural savvy that has made Claire's a brand that is so much bigger than its doors.

#Claire’s #Creators #GenAlpha #GenZ #Millennial #Creatoreconomy #GenzMarketing #businesspodcast

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Education is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources, and socio-economic factors can make it difficult for some students to pursue their academic dreams.

On today's episode, we'll discuss how the Creator Economy is making education more accessible to underrepresented students.

Our guest is creator Vee Kativhu, an education activist, YouTube visionary, and motivational speaker using social platforms to help empower unsupported and underrepresented students to reach their academic potential. As a graduate of the University of Oxford and Harvard University, Vee is no stranger to academic excellence. But she's also familiar with the struggles that come with trying to access education. 

We'll talk with Vee about how the Creator Economy is breaking down barriers in education and leveling the playing field for students who might not otherwise have access to the resources they need to succeed. In addition, Vee will share her insights on how social platforms can empower the next generation of leaders and create more equitable opportunities for all students.

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