Everything Is Better With Creators

What do zombies, K-Pop, and gaming have in common? 

Well, if you're Ned Sherman, Chief Business Affairs & Legal Officer at Skybound Entertainment (the home of the Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.

Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Ned believes the creator economy has democratized the franchise Flywheel perfected by Disney, Apple, and Nintendo.

In this episode, we’re speaking to Ned to learn how he's translating creativity into bankability through his experience as a lawyer investor and his superpower, understanding the power of relationships.

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On this episode of Everything Is Better With Creators, we’re speaking with Jaz O'Hara, Creator, podcaster, and founder of The Worldwide Tribe. 

The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. Jaz and her team use social media to raise awareness and advocacy by providing an alternative narrative about the human side of migration, amplifying the voices of those impacted, and working towards creating a more inclusive and just world. As she notes, the digital space offers unprecedented opportunities to create change and make a difference.

Jaz's work is a powerful reminder of the impact that creators and social justice advocates can have in building a more inclusive and equitable world.

This interview was recorded in September of 2022 and refers to events occurring then.

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In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers - Creators.

Joining us today on the podcast is the ingenious Benjamin Smith, Executive Creative Director of The Mayda Creative Co.  With a track record of producing wildly successful marketing campaigns for bigwigs like Google, the NFL, and Radiohead, Ben is a creative mastermind like no other.

Together, we're delving into the world of creative strategy and production; and uncovering the secret sauce behind a killer campaign. We’ll also explore how culture has influenced casting and storytelling, how to connect with Gen Z in a meaningful and authentic way, and why perfection can spell paralysis.

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There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant?  Is it wonderful?  And is it unexpected?

On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his insights on how to answer those questions and create campaigns that truly resonate.  

Turo is the world's largest car-sharing platform. Think of it as Airbnb for cars.

But more than that, Turo pays close attention to what their audience wants, recognizing that creators are increasingly becoming the most trusted when it comes to purchase decisions.

So buckle up as Matt takes us on Turo’s journey to help consumers find their drive. Plus, we’ll explore how Turo uses creative strategies to engage their audience and why creators are at the heart of it all.

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On this episode of  Everything is Better With Creators  we’re joined by talented creator, artist, and TV host Spartakus!

With an incredible origin story, starting out as a young Queer Black boy watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and was named one of Forbes' 20 most innovative Black creators in Brazil.

In today’s episode, we’ll learn how the internet changed Spartakus’ life, get the inside scoop on his new single "Mission," and find out what he sees for the future of creators. 

That's right, folks, we're going ‘Behind the Music’ with the coolest and most talented creator, artist, and TV host you've ever seen.

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It's the first episode of Everything Is Better With Creators Season 2, and we couldn't be more excited to have Kaya Yurieff from 'The Information' on board to share her insights.

With over 100k followers reading her Creator Economy newsletter, Kaya is literally the go-to expert for all things related to business strategies and the Creator Economy ecosystem. And did you know that she speaks fluent Polish. 

In today’s episode, Kaya will shed some light on why we're seeing more and more brands getting creators off the mood board and into the boardroom Plus, we'll explore how the role of the creator is far more multi-dimensional than anyone had ever expected.

#kayayureff #creators #creatoreconomy #whalar #theinformation

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What is the Creator Economy, and why should you care?

Well, it turns out you do care. BIG TIME. Because this past year, the global Creator Economy is estimated to be worth more than 104 billion dollars!

For this special episode, we’re giving you all the best mic drop moments from this past season, so you can be the smartest and most interesting person at your next holiday office party.

Check out some of our best moments from Chief Content Officer of Adweek Ann Marinovich, Co-Founder & CRO of Kyro Peter Leeb, TikToks Global Head of Agency & Accounts Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions Adrienne Lahens, Operating Partner at TCG Michelle Goad, Familia Fuego creators Alexia Del Valle and Monica Villa, Legendary Disability Rights activist Judy Heumann, and the pet Content Creator behind “Hammy & Olivia” Chris Equale. 

#creators #creatoreconomy #whalar #eibwc

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What is the Creator Economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach YOUNGER AUDIENCES. 

So what should a marketer do? Listen to the experts. And today, we’re hosting one hell of a roundtable discussion with THE Queens of the Algorithms - Creators Cocomoeco and YesJulz, and Whalars’ very own VP of Creative Strategy, Lizzy Bilasano. TikTok forecast superstar Coco Mocoe is THE trend predictor for creators and brands strategizing their next viral TikTok video. An internet historian and curator on TikTok with over 900k followers, her videos are a masterclass of contemporary media studies and theories on pop culture.

The “Queen of Snapchat,” YesJulz, is a Creator, media personality, lifestyle guru, and entrepreneur. Since 2014, Julz has created content about her jet-setting lifestyle, amassing over 500k followers. She started her own company, 1AM Creative, a female-operated entertainment company, creative marketing agency, digital radio station, and management company.

Lizzy Bilasano leads Whalar’s US Creative Strategy Team to devise compelling and innovative solutions for brands and creators driven by cultural insight.

So, stick with us as we ask Coco, YesJulz, and Lizzy how brands can win big in the Creator Economy.

Get ready for all the jaw-dropping, aha moments from this group of badass women.

#whalar #creators #creatoreconomy

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From The White House to Creator! Judy Heumann, often called “the mother” of the disability movement, has been a disability rights legend and activist since the early 1970s and has been present at almost every significant development and turning point in the movement. 

On today’s #BeyondDisability episode, we’re incredibly honored to speak with Judy about her career shift from The White House to social media. We’ll also learn why she thinks social media is the best platform for Disabled and Non-Disabled creators to be an effective change in politics and media. 

So, let’s jump into this episode as we explore the past, present, and, hopefully, bright future of the disability rights movement. 

Judy’s #BeyondDisability episode will also be available to watch on Whalar’s  YouTube channel.

#CreatorEconomy #Adweek #Disablityrights #RepresentationMatters #BeyondDisability

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“Evolve or die,” or so they say.

So how do brands do that with the ever-changing social media landscape? And how are they using creators to succeed?

We’re interviewing Adweeks’ Chief Content Officer, Ann Marinovich, to help understand creators’ impact on the marketing industry.

Ann is an icon herself and has helped build content for some of the most successful media companies out there - you know, like Forbes.

So, stick with us on this episode of Everything Is Better With Creators. We’ll ask Ann how Adweek is taking on the responsibility to educate brands on the Creator Economy, what it means for the industry, and where she thinks it is headed. 

Get ready for this masterclass from a marketing master herself. 

#CreatorEconomy #Adweek #CCO #CMO 

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