How does a small-town girl from Massachusetts get to start creative consulting for major brands like Chips Ahoy! and Burger King and have a segment on E! News, all within a year? Well, for one thing, she thought outside the box and made her own opportunities - all thanks to TikTok. 

So, who is this girl that went from waitress to marketing consigliere overnight? It’s none other than Robyn DelMonte, aka GirlBosstown. And today, we’re speaking to this marketing guru live from our Everything Is Better With Creators podcast studio at Brandweek Miami! 

So, stick with us while we ask Girlbosstown why brands should embrace working with creators, her advice for brands trying to navigate the real-time nature of social media, and why the best people to work with in the Creator Economy space are those that already have their finger on the pulse.

#CreatorEconomy #Girlbosstown 

Hosted on Acast. See acast.com/privacy for more information.

What is a knowledge creator?

Well, on this episode of Everything Is Better With Creators we help to ask and answer this question with our guest Sean Kim.

Sean is President and Chief Product Officer of Kajabi, the leading platform for knowledge entrepreneurs and creators to build, market, and sell their content, products, and services. Sean, who was previously the head of product at TikTok, has deep experience in driving technology innovation and customer adoption at some of the most important technology companies in the world.

Kajabi has already helped its customers, from first-time creators to seasoned entrepreneurs, generate $3 billion in sales from over 60 million people globally on topics ranging from coaching new parents on sleep training their children to teaching people how to incorporate their small business to training people how to forage for mushrooms. Kajabi provides a unified platform for its creators to publish, market, and sell knowledge products such as online courses, live coaching, podcasts, membership sites, and communities, and is now the platform of choice for the knowledge economy.

So grab a cup of tea or coffee and get ready as Sean drops some knowledge on what we need to know about this burgeoning landscape.

Everything Is Better with Creators is produced by Whalar.

Whalar. We Power the Creator Economy.

Learn more at http://whalar.com

Everything Is Better With Creators is proud to be part of the Adweek Podcast Network and Acast Creator Network.

#Creators #CreatorEconomy #Adweek #Acast #Whalar

Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of Everything Is Better With Creators we speak with Shelby Lynch.

Shelby Lynch, from Leeds, has more than 400,000 followers on TikTok.

She recently won Influencer of the Year at the 2021 Sense Awards, which "celebrate the achievements of people with complex disabilities".

The Beyond Disability series of Everything Is Better with Creators is produced by Whalar.

Whalar. We Power the Creator Economy.

Learn more at http://whalar.com

#creators #creatoreconomy

Hosted on Acast. See acast.com/privacy for more information.

On episode 33 of Everything is Better with Creators we sit down with TikTok creator Alejandra Tapia to discuss her humble beginnings and rise to one of the more popular cooking creators on TikTok.

Tapia was born in Mexico. As the oldest of four sisters, she prepared meals for her younger siblings as early as age 9, but what was once considered a chore eventually became a passion. “My mom would always tell me not to waste the food on my ‘experiments’ because she's really traditional when it comes down to her recipes and I’d say, ‘We’re not doing that. We’re tweaking it. That’s the way we’re going to do it.’ My family always calls my recipes experiments, but they always work,” she says. As for those “experiments,” they’ve gotten Tapia nearly 250 million likes on her page, a spot on TikTok’s Latinx Trailblazers List for 2022, and the opportunity to cook a vegan meal for Lizzo. It’s safe to say her experiments have been working. Her 6.4 million followers would probably agree.

Everything is Better with Creators is produced by Whalar.

Whalar. We Power the Creator Economy.

Learn more at http://whalar.com

#creators #creatoreconomy #latinx #tiktok

Hosted on Acast. See acast.com/privacy for more information.

TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️

And behind it all is GenZ, who's driving this change at record speed!

What's a marketer to do?

On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions @Adrienne Lahens.

Tune in for the tea on how to unlearn what we thought we knew about marketing and how brands can work with creators to reach the unreachable GenZ audience.

Caution: this tea is hot!

Everything Is Better With Creators is produced by Whalar.

Whalar. We Power the Creator Economy.

Learn more at http://whalar.com

#creators #creatoreconomy #tiktok #whalar #genz

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.