Why are people buying chocolate from YouTubers and coffee from vloggers?

In this episode, Sun Root Digital and Rachit Kapoor unpack the rise of creator-led brands like MrBeast’s Feastables and Emma Chamberlain’s Coffee, and what it means for the future of media, trust, and commerce.

Highlights include:

• Why creators are the new media brands

• The psychology behind consumer trust (Self-Congruity Theory)

• What brands can learn from Poppy, Feastables & more

• The 3 key steps to build your own media-first brand

This episode is for creators, founders, marketers, and anyone who's ready to turn an audience into a brand and a brand into a movement.

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Instagram: @sunrootdigital

Write at [email protected]

Podcast Host: Rachit Kapoor