The Marketing Guy

Search is no longer just about ranking on Google.

AI engines like ChatGPT, Perplexity and Google’s AI Overviews are changing how people discover brands, compare products and make decisions.

In this episode of The Marketing Guy, I break down the rise of GEO — Generative Engine Optimization — and why marketers now need to think beyond keywords and blue links.

We’ll cover:

(a) Why SEO is shifting from “ranked” to “cited”

(b) What AI engines prefer from brand content

(c) Why specificity, structure, proof and authority matter more than ever

(d) How brands can make themselves easier for AI systems to understand, trust and recommend

Allbirds was once the ultimate Silicon Valley shoe: simple, comfortable, sustainable, and almost the anti-Nike in the most premium way possible.

Then the market changed, as it always does.

Sustainability became less ownable. Performance brands such as Hoka and On became stronger, and their margins came under pressure.

The brand stretched beyond its original magic. And eventually, Allbirds went from a multi-billion dollar brand story to a $39 million fire sale.

But the strangest part is what came next: NewBird AI.

In this episode, I break down the rise, decline, and unexpected AI pivot of Allbirds, and what marketers, founders, and operators can learn from a brand that didn’t just lose momentum, but may have missed its next identity.

A story about hype, margins, positioning, and why every great brand needs a credible second act.

We spend 12 hours a day touching cold, unresponsive glass.

In this Digital Desert, visual perfection is a commodity. If every brand has AI-perfect aesthetics, then no brand has an advantage.

In Episode 27 of The Marketing Guy, Rachit Kapoor breaks the glass to reveal The Haptic Hook. This is the strategy used by the world's most elite brands, from Rolls-Royce and Mastercard to Teenage Engineering, to anchor their identity in the physical world.

If your customers cannot feel your brand, they don't truly own it. We explore the biological reason why weightless marketing is forgettable and how to bring heft back to your brand strategy in 2026.

Connect with Rachit on LinkedIn: https://www.linkedin.com/in/rachitkapoor

Key Strategic Pillars in this Episode:

1. Digital Satiety: Why visuals alone are no longer a differentiator.

2. The Haptic Hook: The science of touch and brand recall.

3. Case Studies: Deconstructing Rolls-Royce, Mastercard, and The Daily Stoic.

4. The 2026 Action Plan: How to move from "Digital Vapor" to "Physical Artifact."

Hosted by Rachit Kapoor, The Marketing Guy.

Exploring the intersection of human biology and high-end brand strategy.

#TheMarketingGuy #HapticHook #SensoryBranding #Marketing2026 #RachitKapoor #BrandStrategy #TheThirdSense

AI is no longer waiting for your click.

We are entering a shift from touch to thought, where AI agents anticipate decisions, filter choices, and increasingly act on our behalf.

In this episode of The Marketing Guy, we explore what happens as AI moves from assistant to decision-maker. From agentic AI systems to brain–computer interfaces (BCI) and humanoid robotics, the interface between humans and machines is evolving fast.

But the bigger question is this:

If AI predicts what you want before you search…
(a) What happens to marketing?
(b) What happens to brand loyalty?(c) What happens to choice itself?

This episode breaks down the psychology, the technology, and the strategic implications of the intention economy, and why the next competitive advantage may be designing not just for humans, but for AI agents that filter reality.

Hosted by Rachit Kapoor, global marketing leader and founder of The Marketing Guy, exploring how AI, consumer psychology, and systems thinking shape how brands actually grow.

Marketing Dashboards look sturdy today, but they look as healthy as GLP-1s! They leave a feeling that "something is missing." There are more ADS on the internet today than at any time in history.

💵 AD spending is rising every year, with 🥏 creative production becoming almost zero dollars. But this may sound impressive unless it is actually the "AI AD Apocalypse!" Then there are AI agents and the scary Moltbook!

🎧 Full podcast available across your favourite podcast streaming platforms.

This podcast explores the apocalypse and brings forward the actual reasons behind it. How brands that are optimising for "resonance" are actually optimising for 🤖 machines, not what "humans" recall.

#AIAds #AIIntegration #MarketingStrategy #MetaAI

Patagonia is a true marketing lesson that every brand, new or existing, should muster. It has won by choosing harder paths and sometimes at the cost of "growth," "convenience," and even "profit."

In this episode of The Marketing Guy, tag with me to unpack the real story behind Patagonia.

You’ll hear how its founder, Yvon Chouinard, almost accidentally built one of the most trusted brands in the world, why the collapse of Chouinard Equipment in 1989 became a defining inflection point, and how Patagonia grew from a niche climbers’ brand into a $100M+ business without playing by traditional corporate rules.

If you work in brand, growth, product marketing, or leadership, this killer episode will genuinely change - I mean that - how you think about long-term advantage and brand equity.

🎧 Listen till the end and across your favourite podcast streaming platforms.

Disclaimer: This episode is not about a fighting game. It is about discipline, mastery, and marketing strategy that every brand should closely watch.

Using Street Fighter as the lens, this drop explores how competition is embedded in culture, why honesty magnetizes fan following, how characters evolve into archetypes, and what brands today misunderstand about longevity.

Presenting The Street Fighter Way, a game that has been serving the fighter within us virtually since 1987. Grown into a mega marketing strategy lesson for anyone building products, brands, and trying something new to endure.

#marketingstrategy #brandstrategy #streetfighter #capcom

Boredom is not laziness. (You read it right!) It is not a lack of ambition either. It's a human state that drives some of our strangest behaviours. One of them is "buying" things we haven't planned for. In this episode of The Marketing Guy, we will explore:(a) What boredom really is (b) Difference between the two types of boredom (c) How it is used in business and marketing(d) Why did Google have to invent micro-moments to explain the modern intent(e) How platforms like Temu use boredom, including McDonald's, KFC, and AmazonOne promise: you will emerge from this podcast with a new perspective on the concept of boredom.Streaming on your favourite podcast platforms. @TheMarketingGuyRachit#Boredom #MicroMoments #AttentionEconomy #Google #Temu #KFC #TheMarketingGuyRachit

From hot-rod culture and its garage-born rebellion, to the rise of Hot Wheels and the physics of play, this podcast explores how small sparks of imagination turn into global obsessions. This is genuinely a story about meaning, identity, nostalgia, adult collectors, cultural symbols, and the strange truth that some brands don’t just sell products, they spark behaviour.Mattel Hot Wheels didn’t grow because of scale. It grew because it tapped into something primal in humans, which is (a) speed, (b) mischief, (c) customisation, and (d) the thrill of building your own world. And those same forces continue to shape marketing today, fandom, and the way people choose what to love.If you enjoy decoding culture, creativity, and the thinking behind why certain brands “blow fire,” this episode will take you right into that engine.

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Listen to the full podcast on YouTube, Spotify, Apple, Amazon, and on your favourite streaming platforms.

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#TheMarketingGuy #CreativeVelocity #HotWheels #HotRodCulture #MarketingPsychology #BrandMeaning #FandomEconomy #ConsumerBehaviour #CulturalStorytelling #Mattel #Porsche #McLaren #Nissan #HotWheels

Marketers love talking about creativity, but rarely about Creative Velocity. Creative Velocity is the speed at which great ideas actually turn into something real.

In this episode of The Marketing Guy, I bring together two worlds that seem miles apart: Pixar’s storytelling magic and Formula 1’s obsession with precision and speed. It turns out, both operate on the same underlying engine: a repeatable process for producing world-class output consistently.

Using one Pixar hero and one F1 legend, this episode breaks down how the best marketing teams manage momentum, navigate “the dip,” iterate fast, and avoid the creative stalls that kill campaigns and brand ideas.

🎧 Pixar x F1 Podcast: (a) Why Creative Velocity matters more than raw creativity, (b) How Pixar builds stories that move cultures, (c) How F1 teams iterate under insane pressure, (d) And how the same system applies to your marketing, campaigns, and content

This is the link to one of my earlier podcasts on brand vs performance marketing: https://www.youtube.com/watch?v=3E83a5P3eiE