Patagonia is a true marketing lesson that every brand, new or existing, should muster. It has won by choosing harder paths and sometimes at the cost of "growth," "convenience," and even "profit."

In this episode of The Marketing Guy, tag with me to unpack the real story behind Patagonia.

You’ll hear how its founder, Yvon Chouinard, almost accidentally built one of the most trusted brands in the world, why the collapse of Chouinard Equipment in 1989 became a defining inflection point, and how Patagonia grew from a niche climbers’ brand into a $100M+ business without playing by traditional corporate rules.

If you work in brand, growth, product marketing, or leadership, this killer episode will genuinely change - I mean that - how you think about long-term advantage and brand equity.

🎧 Listen till the end and across your favourite podcast streaming platforms.