Introducing "Creators" - a podcast built specifically for independent content makers looking to break through the noise. Hosted by independent podcaster Claire Waite Brown and TrueFans CEO Sam Sethi, this podcast tackles the three essential challenges every creator faces: discovery, interactivity, and monetisation.

The launch episode establishes the show's format by featuring Claire's own podcast "Creativity Found" as the inaugural "Podcast of the Week." With nearly five years and over 120 episodes under her belt, Claire shares candid insights about her podcasting journey. Her refreshingly honest advice to "don't listen to other people's advice" cuts through the noise of podcasting conventional wisdom, emphasizing that creators should find their own sustainable rhythm rather than following rigid formulas about consistency or metrics.

Beyond showcasing independent podcasts, "Creators" also introduces a "Music of the Week" segment featuring Joe Martin's track "Can't Promise You the World." This highlights TrueFans' commitment to supporting independent musicians alongside podcasters, providing exposure through both the show and the platform's carousel features.

What truly sets this podcast apart is its focus on direct creator monetisation through value-for-value payments. The hosts explain "programmable money" – an innovative approach allowing automatic splitting of micropayments between hosts, guests, and featured creators. This wallet-to-wallet system eliminates the need for traditional advertising models or third-party sponsors, putting power back in the hands of both creators and audiences.

Whether you're a podcaster, musician, or any type of independent creator looking to build meaningful connections with your audience, "Creators" offers both practical advice and potential pathways to discovery and sustainable monetisation. Subscribe now and join a community that believes in the power of direct creator-to-audience relationships.

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Clare Waite Brown and Sam Sethi kick off their brand-new podcast "Creators" with a deep dive into the evolving landscape of creator monetization. The groundbreaking news? TrueFans has just launched a much-requested feature allowing creators to withdraw micropayments directly to their bank accounts through Stripe integration. Gone are the days when fan appreciation was merely symbolic – now creators can convert those tiny payments into real, spendable currency.

The hosts explore the fascinating mechanics behind Creator Wallets, revealing multiple withdrawal options including transfers to other Lightning wallets (like Fountain or Podverse) or direct conversion to traditional currencies. Perhaps most intriguing is the strategic option to recirculate these funds as marketing investments, enabling podcasters to incentivize listeners to engage with specific content. This creates a virtuous cycle where value flows continuously between creators and audiences.

Meanwhile, the wider digital economy appears to be catching up, with X (formerly Twitter) announcing its own micropayment partnership with Visa. Sam highlights how this mainstream adoption could educate hundreds of millions of users about digital microtransactions, potentially transforming how we think about rewarding creators across platforms. 

The episode also spotlights independent creators, featuring UK indie rock band Two Weeks in Nashville, and extends an invitation to independent podcasters seeking greater visibility to submit their shows for potential featuring in the future. 

Ready to join the creator economy revolution? Support this show with micropayments directly from your TrueFans wallet, leave feedback through SuperComments, or connect with the hosts on social media. The future of creator monetization is here – and it's powered by passionate fans making tiny payments that add up to sustainable creative careers.

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Music: How It Is from Ketsa Music

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Read: Creators Blog

Recommendations: Creators Podroll

Creators is a new weekly podcast from TrueFans. Each week, we will showcase an independent podcast creator and an independent music artist.

We will also discuss a new TrueFans feature as well as look at what's going on more widely in the podcast world aka the podosphere.

We are keen to hear from independent creators who would like to be featured on the show. You can get in touch with us by leaving a comment or super comment in TrueFans and we will review and choose shows to feature on the live episodes.

Send us a text

Find TrueFans here

Music: How It Is from Ketsa Music

Feedback: TrueFans Support

Read: Creators Blog

Recommendations: Creators Podroll