What are best practices for B2B creators who are looking to up their game in 2024? And where should creators be thinking about for the future?

Enter Ross Simmonds, Founder & CEO of Foundation Marketing. He’s been creating content since millennials were cool and has an audience of over 38k to boast for it. And did I mention that’s only on LinkedIn? (Let alone the opportunities that come from his skills and audience—I’ll let him tell you about that.)

Press play for a masterclass on how to create the best content, how to decide which brands are worthy of collaborating with, and Ross’s take on where the B2B creator economy is headed long after this year.

Jump into the conversation:

(01:25) How Ross Became a Creator

(09:30) Viewing Business as a Game

(12:12) Learning the Ropes of the Creator Economy

(22:52) Where is the creator economy headed?

Connect with Ross: https://www.linkedin.com/in/rosssimmonds/
Connect with Nick: https://www.linkedin.com/in/nickbennett1/
Watch the show here: https://tacknetwork.com/creators-gonna-create

A Tack Network Original Show https://www.tacknetwork.com/

Produced by Share Your Genius https://www.shareyourgenius.com/

What opportunity is ahead for the creator economy in B2B? How is this going to revolutionize B2B GTM efforts?

In this first episode of Creators Gonna Create, I (your host, Nick Bennett) dive into the opportunity in B2B for creators and brands looking forward to 2024, what I’ve learned in my creator journey, and what is ahead of us regarding creator’s growth, opportunity, and success.

After looking forward, I share the top 3 reasons I see this massive opportunity now, and I take a look back at my own creator journey to share 3 things I would recommend for a creator beginning their own journey.

Jump into the conversation:

(01:52) Defining the creator economy 
(5:49) Current state of the B2B creator economy 
(17:13) My 3 tips for creators 
(19:31) What is the opportunity for both creators and brands?

Connect with Nick: https://www.linkedin.com/in/nickbennett1/
A Tack Network Original Show https://www.tacknetwork.com/

Produced by Share Your Genius https://www.shareyourgenius.com/

88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started.

The B2B world has much to learn from the success of B2C creators and influencers. Having experienced the transactional nature of influencer partnerships, our host, Nick Bennett, aims to crack the creator economy code to bring a more people-centric approach to B2B.

Through his own experiences in tech startups as a field marketer to evangelist, Nick has witnessed the power of creators and influencers in driving revenue and impact. He envisions a future where B2B marketers and companies integrate the principles of the creator economy to build stronger relationships, build trust and authority through genuine connections, and reach their growth goals doing it.

Jump into the conversation:

(00:35) Meet your host, Nick Bennett

(02:10) Why I care about the creator economy

(04:50) My own creator journey

(08:50) So what are we going to uncover on this show?

Connect with Nick: https://www.linkedin.com/in/nickbennett1/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/

The creator economy is worth about 100 billion dollars. And there are over 50 million creators in the world today.

Writers, musicians, artists, entrepreneurs, influencers, content creators—the list goes on. And it’s only going to go up from here. Why? Because when content is created with people at the forefront, we build connection and impact. The creator economy is the way of the future in B2B. There’s so much to learn from B2C, so it’s time for B2B to catch up.

88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started.

Our host, Nick Bennett, has over a decade’s experience in B2B marketing, and 5 years of experience as a creator, an influencer, and in the field marketing space. Join him as he shares insights from his experiences and interviews experts and creators who are shaping this burgeoning industry. Creators Gonna Create is the go-to podcast for marketers, founders, and content creators looking to understand and harness the power of the creator economy for themselves, their businesses, and for brands. We hope you’ll join us.

Connect with Nick: https://www.linkedin.com/in/nickbennett1/

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/