Welcome Queen,

Two years ago, Shelby joined me on the podcast and shared what life really looked like behind the scenes of being a salon owner, wife and mum of two.

At her lowest point, the salon was on the market, she had $30K in tax debt and she genuinely didn't know how she was going to turn things around.

Fast-forward two years and I almost don't recognise the woman sitting across from me.

Shelby is now completely off the salon floor, her salon numbers have actually grown, she's leading and developing her team, she has more freedom with her children AND she's building a second business and income stream alongside the salon.

And the biggest transformation hasn't just been financial.

It's been who she's had to become as a woman and leader to create it.

In this very honest conversation, we unpack the beliefs Shelby had to break around making money without physically servicing clients, navigating staff changes without scarcity, motherhood and business-owner guilt, developing her leadership and learning to back herself when other people didn't understand her decisions.

We also get into her decision to build an additional income stream and what happened when people closest to her criticised, mocked and questioned what she was doing.

Spoiler: she nearly let it stop her.

Then she decided to show up even MORE and went on to promote in rank, have some of her best months and grow her team. 🔥

In this episode:

• Going from $30K debt to a thriving salon business
• How Shelby finally stepped completely off the salon floor
• Motherhood, business + creating more freedom with her kids
• Becoming a leader instead of simply being the busiest person in the salon
• Navigating staff changes without fear or scarcity
• Creating multiple income streams as a salon owner
• Dealing with judgement from family + people who don't support your vision

The biggest reminder from this conversation?

You don't have to choose between being a successful business owner and having a life outside of your business.

Sometimes the business doesn't need more of your time.

It needs a different version of you.

If Shelby's journey has you thinking about creating an additional income stream of your own + partnering with Annie.

👉 Apply to Become a Business Partner

Instagram: @Annie_Knight_Facebook: Anastasia Louisa Instagram: @ShelbyGarcia__ Send a DM for info on becoming a biz partner with Shelby.

If this episode resonated, send it to a salon owner, businesswoman or mum who needs to hear what's possible when she stops accepting "that's just how it has to be."

And don't forget to follow Creatress of Freedom + leave a review if you loved this conversation. 🎙️🤍

Welcome Queen,

WE'RE BACK. 🎙️ Season 3 of the Creatress of Freedom Podcast is officially here and we have A LOT to catch up on.

The last few months have been a whirlwind of business growth, Nashville, mentorship, sisterhood, living nomadically and some pretty big personal realisations about the life I actually want to create.

But underneath it all has been one huge lesson:

You have to be willing to back yourself BEFORE you have the evidence that it's working.

In this episode, we're talking about the discipline required to build a business, why so many women quit before their efforts have time to compound, getting yourself into rooms that stretch you, finding your people and questioning the traditional version of what a woman's life is supposed to look like.

Plus, I'm taking you behind the scenes of the new business I've been building, including ranking up 6X in nine months, walking the stage in Nashville and the BIG goal I'm chasing next.

In this episode:

• Showing up before you see the results
• Business growth, discipline + self-belief
• The power of asking ONE question + what that is
• Nashville, mentorship + getting in bigger rooms
• Finding sisterhood after a season of isolation
• Choosing a life that actually feels like YOURS
• What I'm building next

🔗 Curious About Becoming a Business Partner?

I'm currently welcoming women who want to build an additional income stream alongside us.

👉 Apply to Become a Business Partner

💬 Let's Connect: Instagram: @Annie_Knight_Facebook: Anastasia Louisa

If you're an OG listener, welcome back Queen. And if you're new here welcome to the Creatress of Freedom world. 🤍

⭐ Loved the episode? Follow/subscribe, leave a review + share it with a woman who needs to hear it.

Season 3, baby. Let's go. 🎙️🔥 Annie

Welcome Queen,

If you've ever thought… "Why are my clients not rebooking?" "Why does my salon feel inconsistent when I'm not there?" "I thought by now this would be easier…"

This episode is your wake-up call.

Because here's the truth most salon owners avoid:

👉 You're not losing clients because of your location 👉 You're not losing clients because of pricing 👉 You're not even losing clients because of your staff

You're losing clients because there is no consistent standard in your business.

In this episode, I'm sharing two real client experiences I recently had, one that felt aligned, safe, and professional… and another that was chaotic, inconsistent, and honestly… frustrating.

And the scary part?

Most salon owners don't even realise this is happening in their own business.

This episode is for salon owners who:

• Have been in business for 3-5+ years
• Have a team but still feel like everything relies on them
• Are struggling with inconsistent client experiences
• Feel frustrated that things "slip" when they're not there
• Want to build a salon that runs smoothly without constant oversight

• Freedom Salon Manual (FSM) Your complete coaching system to implement policies, procedures & client experience protocols without starting from scratch. 👉 Learn more
• Book a Strategy Call with Annie Not sure what your salon actually needs right now? Let's map it out together. This call is designed to assess where you're at, what's not working, and what the next strategic move is for your business. 👉 Book A Time
• Free Guide: "I Thought By Now My Salon Would Be Easier" Break down exactly what's keeping your salon feeling hard and what to shift. 👉 Download here
• Private Coaching with Annie High-level, hands-on support to scale your salon with structure, systems & strategy. 👉 Apply here

If this episode hit home for you, I'd love to hear from you 💌

• Instagram: @Annie_Knight_Mentor
• Facebook: Annie Knight Mentor
• Personal IG: Iam_Anastasia_Louisa
• Personal Facebook: Anastasia Louisa

Send me a DM with the word "SYSTEMS" if you're ready to clean up the chaos in your salon 🔥

If this gave you a shift (or a little tough love 👀), please:

✔️ Hit follow / subscribe ✔️ Leave a review ✔️ Share it with another salon owner who needs to hear this

Welcome Queen...

If you've ever felt like you're constantly busy in your salon… but your income isn't reflecting it, this episode is going to hit home.

In today's episode, I'm sharing a real-life story from one of my private clients who spent over 55 hours working on something in her business… that made her $0.

Not only did it not grow her business, it actually cost her time, energy, and money.

And here's the truth… She's not the only one doing this.

So many salon owners are stuck in the cycle of: 👉 Being "busy" 👉 Ticking off admin tasks 👉 Feeling productive

…but not actually moving the needle forward financially.

This episode is your wake-up call.

This episode is for you if...

• You've been in business for a few years but still feel stuck
• You're constantly working but not seeing financial growth
• You feel overwhelmed by "everything you need to do"
• You're unsure what actually moves the needle in your salon
• You're ready to step into your role as a CEO (not just a service provider)

• Freedom Salon Manual (FSM) - Learn how to run your salon like a CEO with systems, strategy & income-producing tasks
• Private Coaching - High-level, hands-on support to scale your salon faster
• Strategy Call - Let's chat about your salon & how I can help you grow & scale without the hustle.
• Free Guide: "I Thought By Now My Salon Would Be Easier" - Your blueprint to identify what's holding your business back

If this episode hit home for you, I'd love to hear from you 💌

• Instagram: @Annie_Knight_Mentor
• Facebook: Annie Knight Mentor
• Instagram Personal: @Iam Anastasia Louisa
• Facebook Personal: Anastasia Louisa

If this gave you a wake-up call (or a little tough love 👀), please:

✔️ Hit follow/subscribe ✔️ Leave a review ✔️ Share it with another salon owner who needs to hear this

Because the more salon owners that understand this… the more we shift the industry

Welcome Queen...

If you've ever felt like you're working harder than ever… but keeping less money than ever, this episode is going to hit.

In Part 2, I'm pulling back the curtain on what's really happening inside the hair & beauty industry right now… and why so many salon owners are quietly struggling, downsizing, or closing their doors.

This isn't about fear, it's about truth.

Because once you understand the real problem, you can finally step into the solution.

Inside this episode, I break down:

• Why salon owners are working harder but making less profit
• The hidden industry shifts no one is talking about
• The rising costs (wages, stock, overheads) that are squeezing your margins
• What's actually happening behind the scenes when salons close
• The stats that prove the industry isn't dying… but the model is
• Why relying on "just services" is no longer enough
• The shift toward beauty + wellness + recurring revenue
• How smart salon owners are adapting (and staying profitable)

This is the wake-up call + expansion episode.

Because the goal isn't just to survive in business anymore… It's to build something that actually supports your life.

• Freedom Salon Manual (FSM) - 12 month coaching program
• Private Coaching – High-level 1:1 support
• Heritage Club Opportunity - Recurring revenue + wellness model
• Free Guide: I thought By Now My Salon Would Be Easier

• Instagram (Business): @Annie_Knight_Mentor
• Instagram (Personal): @iamanastasia_louisa
• Facebook (Business): Annie Knight Mentor
• Facebook (Personal): Anastasia Louisa

And if you loved this episode, please leave a review, take a screen shot & tag me, it helps more salon owners find this podcast 🤍

Welcome Queen...

If your salon feels harder than it should… this episode is going to hit home.

In this deeply personal episode, I'm taking you behind the scenes of my journey from being $80,000 in debt, burnt out, and ready to walk away from my salon, to creating a $95,000 profit turnaround in just 12 months.

Because here's the truth…

Most salon owners aren't failing because they're bad at what they do. They're failing because they've never been taught how to actually run a business.

In this episode, I share the raw, unfiltered reality of what it looked like to:

• Work endless hours and still have no money to show for it
• Lose staff and question if I was even cut out for business
• Hit rock bottom mentally, emotionally, and financially
• And the moment that changed everything

This is Part 1 of a powerful two-part series, where I break down not just what happened… but the real shift that allowed me to completely turn my salon around.

This episode is for salon owners who:

• Are 3–5+ years into business and thought it would feel easier by now
• Feel exhausted, overwhelmed, and stuck in the day-to-day
• Are making money… but not actually keeping it
• Are questioning if they're cut out for business
• Know something needs to change, but don't know what

• Apply for Private Coaching → [ Apply Here ]
• Freedom Salon Manual (FSM) → [ Come Check It Out ]
• Free Guide: "I Thought By Now My Salon Would Be Easier" → [Download Here]
• Book A Business Diagnostic Call → [ Book Here ]

If this episode resonated with you, I'd love to hear from you.

Come share your biggest takeaway or message me directly:

• Instagram: @Annie_Knight_Mentor
• Facebook: Annie Knight Mentor

And if you loved this episode, please leave a review, it helps more salon owners find this podcast

Welcome Queen..

If Easter has ever left your salon feeling chaotic, overworked, or financially stretched… this episode is for you.

In this episode of the Creatress of Freedom Podcast, Annie breaks down why so many salon owners experience the feast and famine cycle around public holidays and what you need to do before Easter to avoid the cashflow dip altogether.

Because the truth is… your quiet weeks aren't happening because of Easter. They're happening because of what wasn't implemented months prior.

This episode will shift you from being reactive in your salon to stepping into your role as a strategic CEO so you can maintain consistent income, reduce stress, and stop playing catch up.

• Why salon income dips around Easter (and how to prevent it) • The feast vs famine cycle and how to break it for good • Why hustling before holidays actually makes things worse • The importance of cashflow awareness and financial tracking • Why your pricing structure could be sabotaging your profit • The shift from employee mindset → CEO mindset

• FSM - Freedom Salon Manual A 12-month coaching program designed to help salon owners grow, scale, and step into CEO leadership with systems, strategy, and support.

• Free Guide: "I Thought By Now My Salon Would Be Easier" A 12-page guide breaking down what to focus on to grow and scale your salon.

• Diagnosis Call Book a 1:1 session to audit your salon and identify what's keeping you stuck.

• Private Coaching (Limited Spots) High-level, hands-on support to implement strategy and scale your business faster.

• Heritage Club (Recurring Revenue Biz Model) A way to create consistent income in your salon without relying solely on bookings.

If this episode resonated with you, I'd love to hear from you.

Instagram: @annie_knight_mentor Facebook: @Annie Knight Mentor

If you loved this episode, don't forget to subscribe, share, and leave a review, it helps more salon owners break free from the feast and famine cycle.

Welcome Queen....

In this powerful and emotional episode of the Creatress of Freedom Podcast, Annie shares a real-life moment that completely shifted her perspective on what is truly possible, in both life & business.

After witnessing a paraplegic man take on the challenge of paragliding for the very first time, Annie breaks down the deeper lessons around belief, resilience, support, and success and how these same principles directly apply to your business growth and personal evolution.

This episode is your reminder that the biggest thing standing between you and the life you want… is not your circumstances, It's something much BIGGER.

• Why success is never a solo journey (and the importance of support) • The truth about timing, control, and trusting the process • How to pivot in business instead of seeing things as failure • Why what you see online is never the full story • The real reason some people succeed… and others stay stuck

Come share your biggest takeaway from this episode, Annie would love to hear from you.

Instagram: 👉 @Annie_Knight_Mentor 👉 @IamAnastasia_louisa Facebook: 👉 @Annie Knight Mentor 👉 @Anastasia Louisa 👉Check out Annies Services Website Salon Owners: 👉 Apply for Private Coaching 👉 Book A Strategy Call Resources 💎 👉 "I thought By Now My Salon Would Be Easier" Free Guide 👉 $50K Months Masterclass

Welcome Queen,

One of the biggest goals many salon owners have is eventually stepping off the salon floor but the fear of losing income, clients, or control over the business keeps them stuck behind the chair.

In this episode, Annie breaks down the exact 4-step transition strategy she uses with all her clients who want to step off the salon floor. In fact she shares about one of her private coaching clients who successfully step off the salon floor while keeping the business stable and profitable this year.

It shouldn't be a rushed decision, it is a 12-month strategy focused on leadership, systems, pricing, and team development to ensure the salon can operate successfully without the owner working with clients.

If you've ever wondered how to move from stylist to salon CEO without everything falling apart, this episode will show you exactly where to start. This is not fluff, this is Pure strategy that Annie's clients pay five figures for.

• The 4-step transition strategy for stepping off the salon floor • Why most salon owners attempt this transition too early • How to prepare your team and systems before reducing your hours • The strategy behind transitioning loyal clients to your team • Why pricing and profitability must be addressed first • The leadership shift required to move from stylist to CEO

👉 Freedom Salon Manual (FSM) The complete backend operating system for salon owners, including over 140+ policies, procedures, team systems, and client management frameworks designed to help your salon run smoothly without everything depending on you.

👉 Private Coaching with Annie For salon owners ready to scale their business, strengthen their leadership, and transition from stylist to CEO with the right strategy and support. Apply Here

If this episode resonated with you, I'd love to hear from you. Salon Owners ➡️ Instagram ➡️ Facebook For Supps & Results Driven Products To Reduce A Decade Of Aging ➡️ Instagram ➡️ Facebook ➡️ Website It would mean the world to me, if you could review/ leave a comment, share & tag me. Annie x

Welcome Queen,

What if the chaos we're seeing in the world right now isn't random… but part of a much larger spiritual cycle?

In this deeply powerful conversation, Annie sits down with her close friend Kareem to explore ancient Egyptian spirituality, the forgotten wisdom of Ma'at, and how these teachings can guide us through modern chaos.

Kareem shares his personal journey from growing up in a traditional Muslim household in Egypt to exploring multiple spiritual systems, including yoga, Buddhism, and shamanism, before being redirected back to his roots to uncover the powerful spiritual philosophy of ancient Egypt.

Together, Annie and Kareem dive into the deeper meaning behind cosmic cycles, spiritual awakening, and the connection between the human soul, nature, and the universe.

If you've been feeling the intensity of the world lately, this conversation will open your mind to a new perspective on chaos, transformation, and divine timing.

• Kareem's spiritual journey from religion to ancient Egyptian spirituality • Why chaos is necessary for spiritual awakening • The connection between human consciousness and the cosmos • Ancient Egyptian wisdom for navigating modern world challenges • Why ancient Egyptian spirituality is rising again today

🔗 Acces Kareems Ancient Egyptian Spirituality & Cosmology Course Click Here Use this code for 20% off until 31 March 2026: ANCIENTWISDOM

🔗 Free Pyramid & Lotus Meditation Click Here (scroll to the middle of the page)

🔗 Free The Intelligence Of The Heart Training Click Here

🔗 Egypt Retreat Waitlist Click Here

👉 Instagram 👉 Facebook If You're A Salon Owner 👉 Instagram & Facebook

👉 Website

👉 Instagram 👉 TikiTok 👉 Facebook 👉 Youtube 👉 Website

✨ If this episode resonated with you, please take a moment to subscribe, leave a review, and share it with a friend who is on their spiritual journey.

Annie & Kareem