July 25, 2025

Credit Union Evangelism - Tyfone

46 minutes

“The warm and fuzzy stuff actually creates a lot more value than a slight discount on a rate percentage.” - Josh DeTar

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Josh DeTar, Executive Vice President of Evangelism at Tyfone, Inc., a digital banking provider for credit unions. Josh shares his personal journey of how a credit union saved him as a young adult, sparking his passion for the industry.

In our conversation, Josh highlights the importance of credit unions balancing digital self-service with meaningful human connections. His passion for the credit union industry is shaped by his own experience and the inspiring leadership of Tyfone's CEO, Siva G. Narendra. Josh advocates for credit unions to embrace their unique strengths - community ties, member-centric culture, and the "warm and fuzzy" aspects that larger banks can't usually replicate.

As wrap up, Josh talks about the great leaders in his life, recommends the book Hiring for Attitude, and shares that one big goal of his is to take his kids to Disneyland! Enjoy my conversation with Josh DeTar!