There’s a lot of advice out there about investing in social media advertising and how it’s the wild west of advertising, with cheaper clicks just like Google Ads had back in the day. But if you’re a product company, when should you invest in them? I spoke with Brandon Doyle, cofounder of Wallaroo Media, who are a social media advertising specialty agency. I’ve known Brandon for a long time now, they were my first Credo customer, and Brandon is our... The post When should CPG companies start investing in social ads? appeared first on Credo.