Behind the Screens

Creed III punches higher than expected! Our February month in review

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Creed III made a heavyweight impact at the box office this week, so we’re taking on the numbers and the audience analysis for Michael B. Jordan’s feature directorial debut, as well as a month-in-review of February 2023, comparing its box office performance with previous years, our favourite titles of the month, and what trends February might show us for the coming months.

Topics and times:

  • Creed III Box Office spotlight - 0:54
  • Creed III audience analysis - 1:42
  • Demon Slayer audience analysis - 5:56
  • Box Office Holdovers - 7:54
  • February month in review - 9:12
  • Next week - 16:20

    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

    Box Office Overview:

    • Creed III grossed just under $60M domestically, well above industry expectations, and totalled $100.4M globally
    • Demon Slayer: Kimetsu no Yaiba grossed 10.1M domestically
    • Ant-Man and the Wasp: Quantumania took in a further $12.5M for a total of nearly $187M domestically
    • Cocaine Bear grossed an additional $11M for a current total of $41M domestically
    • Jesus Revolution grossed an additional $8.7M, for a current total of $30.5M domestically

      • Audience Insights Overview for Creed III:

      • Infrequent moviegoers accounted for 36% of the audience, compared with 23% for Creed II
      • Gender demographics were identical to Creed II with 62% Male and 38% Female audience members
        • ...more
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