In the midst of a crisis there is overwhelming pressure, both from within the organisation and from external forces, such as stakeholders and environmental factors.

The key is to generate clarity in uncertainty by holding to a set of agreed priorities. The opportunity to be distracted by the urgent rather than the important is heightened in a crisis. Beware the noise that comes from someone else’s agenda. Ensue the organisation is focused on what is truly important, and absolutely foundational, or it will busy itself in the urgent minutia. Whatever you do, if it’s going to be effective it has to be simple, super simple. This is not a time for complexity it’s a time for simplicity. You need a clarion call to galvanize an organisation to change its behaviour based on a simple set of imperatives.VIEW MORE HERE