In a crisis situation resources become scare or stretched. With dwindling resources come reduced options. Conservation whilst absolutely required to preserve resources, is as much about reallocation and mindful distribution. Organisations that can make the clarity of priorities early, have more options to preserve resources, more resources to reallocate, and more potential to pivot.

Again it requires some foresight, some thinking and some medium term consideration whilst still acting with urgency. "Every little thing counts in a crisis." said Nehru. I think that is a wise observation. Small actions and small amounts of resources applied in the right spot at the right time can yield great fruit.

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