In this fascinating episode, we take a deep dive into a real-life crisis communications scenario as our guest Eric Olsen (senior advisor and communications directory to a member of the US congress) shares his experience managing a potential dam collapse that threatened thousands of lives. 

We discover how he utilized strategic planning, proactive messaging, and collaboration between political parties to provide critical information to the public in a time-sensitive situation. 

We'll pick up some valuable insights on crisis management, the importance of preparedness, and the significance of controlling the narrative when every minute counts. 

Whatever area of PR or marketing you are involved in, this is a great episode for one in any organisation where a crisis could arise.