Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

With over 20 years of experience in management consulting, Michael Brainard brings more than enough skills and background into his firm Brainard Strategy. Brainard Strategy works with you to develop your emerging leaders, developing leaders, and strategic leaders. Their leadership services range from coaching to development and planning. Their approach helps clients see a clear future within their firm and provides great insight. Michael joined us to share how we can all use innovative strategies throughout our organizations to help us win in the market. 

One of the biggest growing trends in society today, is living a healthy life. From eating organic foods to making sure to get a balance of exercise, people are always interested in what the latest "healthy" trends are. Risa Groux, a Holistic Nutritionist works with a wide array of clients -- from athletes to people dealing with diabetes, cancer, hormonal issues and more. She helps people to get to their well-balanced life through nutrition counseling services and more. 

Tony Safoian holds multiple titles from being recognized as Entrepreneur of the year and on the list at Generation Next: 30 in their thirties. As the president and CEO of SADA Systems, Tony guides the firm into differentiating themselves through proactively addressing a rapidly evolving market across various platforms. SADA Systems is transforming how organizations work, collaborate, engage, analyze, and report to meet business objectives and thrive. 

After seeing a disconnect between the way people dress and the thought behind day appearances versus night appearances, Principal Designer & Owner Courtney Kates founded Maison Du Soir. With every creation, she's honing the idea of confidence in feeling beautiful regardless of the time of day. The brand was also a finalist for Martha Stewart's American Made Awards. Courtney joins us to share how she starter her own firm with her strong passion and vision for empowering women. 

Earlier this year, the Children's Cerebral Palsy Movement was honored by UCI and received a commendation from the Dean of the School of Medicine. The movement's active work in providing children with palsy a high quality of life is reshaping culture and transforming a diagnosis into a new destiny.  Founder & Executive Director Debbie Fragner joined us once again to share the latest in CCPM and how it is striving to reach new lengths. 

Looking to getting your point across, get staff on board, or foster collaboration?! YOU can do all this through the perfect plan of business storytelling. Business Storytelling for Dummies can help you discover expert advice through real-world examples, proven cases, and more. Author Karen Dietz is one of the originals in the field representing the best in academic training and art of performance storytelling. 

Managed Direct Response has over 20 years of combined marketing experience and is your go-to for full service marketing! Behind it all is founder of the firm Pat Mercuri. With his mission, vision, and values he has created innovative programs that help you shape your industry with his response rates and return on investments.

There is a new era of marketing upon us! The time of reach, frequency, and campaign-oriented approaches is over! And if your business does not evolve into this new era, you may find yourself on the wrong side of history. Author Robert Rose joins us to discuss his latest book Experiences: The 7th Era of Marketing.