Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Decision making comes from a specific part of our brain. And by tapping into it, we can all utilize a more effective approach to performance. SalesBrain is the first neuro-marketing agency with a scientific persuasion model that helps companies capture, convince, and close more customers. CEO Dr. Christophe Morin joined us to discuss how SalesBrain's 4-step methodology utilizes the latest neuroscience studies to help improve marketing, sales, and performance.

More than 170 business leaders are set to join the Crohn’s and Colitis Foundation for their 6th annual Bocce Invitational. As Orange County’s hottest networking event, the Invitational raises funds for research to  develop cures for Crohn’s disease and ulcerative colitis. Carol Fox joined the show to discuss how each and every effort from the community can help make a difference in the world.

Coaching helps professionals and organizations achieve better results through development and action planning. With the right coaching, people can channel their inner best to guide and lead within their firms. Jim Haley of Coaching Unlimited joined us to share how he offers the compassionate and strategic support business leaders need to operate at peak performance.

Are you ready to make lasting change with your resources, talent, and skills? With the many ways messages can get jumbled in translation, it is important to make sure you do the best with what you have now, rather than solely focusing on perfection. At the same time, it is crucial to focus on identifying yourself as an individual, and not get mixed in with the crowd. Author of Good Enough Now, Jessica Pettitt, joinsed us to discuss how we can all have conversations that truly matter.

Pete Kirchmer is the founder of Mindfulness Based Health Coaching, and specializes in helping executives manage stress and improve performance in business and life. He will be the Keynote Speaker at the October 4th Critical Mass Executive Conference.

An average of 43 children are diagnosed with cancer every day in the United States, and that number drastically increases when we look worldwide. The Pediatric Cancer Research Foundation continuously fights on the front line for hope and change, including the annual Rod Carew Children’s Golf Classic on August 28. Jeri Wilson, Executive Director of the Pediatric Cancer Research Foundation and Hall of Fame Baseball Great Rod Carew joined us to discuss the importance of the Pediatric Cancer Research Foundation's work, and how you can help make a difference.