Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Making sound decisions to complex problems can get quite overwhelming. Author Cheryl Einhorn breaks decision making into four steps called “AREA.” Her latest book, Problem Solved, goes over how we can implement the four step method to make better decisions. 

After struggling to find a solution to her children’s sleeping issues, one Orange County mother is taking matters into her own hands. Founder and Owner of LulyBoo, Pazit Ben-Ezri, rolled up her sleeves to create a line of products for children, which is now hitting major stories such as Babies R Us and Target. Pazit joins us to discuss more of her brand and how it’s personifying her character and inspiring other momtrepreneurs.

He's changing outcomes for middle market business owners and helping them maximize and unlock trapped wealth. Author Chris Snider is the game-change business owners need and through his latest book, Walking to Destiny, he is touching on the importance of exit planning and value acceleration. Tune in at 4:25PM PST to hear more of the factors that can drive and kill your business values and what you can do about it. 

As a non-profit, Crystal Cove Alliance is working to renovate and preserve the Historic District's unique culture, nature, and resources for future generations. Not only will it be valuable but also educational. President & CEO of Crystal Cove Alliance, Alix Hobbs joined us to tell us more about the organization and an upcoming name change. 

With the increase in technology use, it is important for businesses to establish a strong identity online. Businesses must focus on having a clear presence online and give a relatable sense of what they are about in order to be successfull digitally. Author of Digital Selling Grant Leboff joins us to go over the three steps companies can take to thrive and survive online.