Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.
Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/
Chapters:
(01:25) - How did you find yourself in a place where you could break production?(08:53) - Akamai & the 'aha' moments of product development(15:30) - Google & the Google culture(17:35) - Twitter & what's the difference between brand ads and direct-response ads?(23:58) - How Twitter made its money(27:58) - Re-architecting the fundamental ad platform at Twitter(32:35) - "We had to be really careful!"(34:48) - "There's something really weird happening in Turkey"(37:49) - The meaning of scale(41:02) - "Well we'd thought of all the horses, so we started looking for zebras"(43:48) - "So here's what happened"(49:30) - "So this will work fine almost everywhere"(53:51) - How do you roll things like this out safely?(59:56) - "In general I'm an optimist, there's exciting things to come"(01:03:52) - Thanks & CTAsCredits:
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